Pet food mimics the diet animals would have in their natural environments
Trend - Mirroring the paleo diet, wild pet foods are meant to provide pets with diets that they would traditionally experience in the wild. These products include everything from "clean" protein to wild fish.
Insight - The majority of consumers with pets are of course concerned with maintaining their health, and are willing to go out of their way to achieve this. Replicating their diets within pet diets are a way for pet owners to establish a better connection and ensure that they're offering quality care for their animals.
Insight - The majority of consumers with pets are of course concerned with maintaining their health, and are willing to go out of their way to achieve this. Replicating their diets within pet diets are a way for pet owners to establish a better connection and ensure that they're offering quality care for their animals.
Workshop Question - Does your industry set or follow trends? How might an understanding of rooted consumer desire help you to hack this system?
Trend Themes
-
Wild Pet Foods — Mirroring the paleo diet, wild pet foods offer pets the diets they would traditionally experience in the wild.
-
Clean Protein for Pets — The prioritization of clean meat and clean protein without animal ingredients is becoming more popular in conscious pet food companies.
-
Custom Pet Food Subscription — Pet owners are subscribing to customized pet food services that cater to their specific needs and preferences.
Industry Implications
-
Pet Food Industry — Pet food companies can innovate by exploring incorporating animal diets found in the wild to improve pet health.
-
Cell-based Meat Industry — Pet food companies can source and incorporate clean meat into their products as a healthier and more sustainable alternative to factory farmed meats.
-
Direct-to-consumer Industry — Pet food companies can offer customized and personalized subscription services catered to specific pet needs to enhance consumer experience and satisfaction.
