BareItAll petfoods is a Chicago-based business that makes nutritious, eco-friendly pet food for dogs and cats where Asian Carp acts as the main source of protein, helping to keep pets nourished while also managing the spread of this invasive fish species.
Some of the products produced by BareItAll include freeze-dried goBARE Fillet Bits for cats and goBARE Crunchers for dogs, both of which are free from grains, soy and artificial ingredients. While some products like the goBARE Fillet Bits are made from just a single ingredient—wild-caught Asian Carp—others feature seven clean ingredients at most, such as chickpeas, sweet potato, flaxseed, cranberries and salmon oil.
For its inventive approach to pet food, BareItAll has been recognized as a Pet Care Innovation Prize Finalist by Purina.
What's Driving This Trend
- Eco-friendly Pet Food
- Using Asian Carp as a main source of protein in pet food presents an opportunity for eco-friendly pet food brands to utilize sustainable ingredients and reduce invasive species populations.
- Grain-free and Natural Pet Food
- The trend of grain-free and natural pet food continues to grow as pet owners seek out healthier options for their pets, providing an opportunity for brands to offer products like goBARE Fillet Bits and goBARE Crunchers that are free from grains, soy, and artificial ingredients.
- Single Ingredient Pet Foods
- The popularity of single-ingredient pet foods like BareItAll's goBARE Fillet Bits, made solely from wild-caught Asian Carp, suggests a demand for simple and transparent pet food options that contain no fillers or additives.
Who This Affects Most
- Pet Food Industry
- The pet food industry can capitalize on the rise of eco-friendly and natural pet food trends by incorporating sustainable ingredients and promoting products like BareItAll's goBARE Fillet Bits and goBARE Crunchers.
- Invasive Species Management
- The use of Asian Carp as a main source of protein in pet food presents an opportunity for the invasive species management industry to collaborate with pet food brands to help manage the spread of these invasive fish species while providing a sustainable protein source.
- Pet Care Innovation
- Through recognition as a Pet Care Innovation Prize Finalist, BareItAll demonstrates the potential for innovation in the pet care industry, encouraging other businesses to explore new solutions and ideas in the sector.
