As shocking as it may be to hear, Tinder's newest feature is one that doesn't emphasize romance, dating or hooking up—instead, the swipe interface is being applied to this year's 30 Under 30 list from Forbes.
This feature on the app will exclusively be available to the young Millennials who make the cut for the list. Once logged in, they will be able to network with one another in the same quick style in which speed dating is conducted. The app will also feature news feeds, user directories and messaging capabilities in order to "mobilize this community to help change the world."
The swipe-style interface of Tinder has been used for everything from matchmaking people to pets, apartments, jobs, recipes and retail purchases that they will love. Because of this, it's interesting to see Tinder now exploring other uses for its platform.
What Makes This Trend Stand Out
- Exclusive Networking Apps
- Disruptive innovation opportunity: Create exclusive networking apps for niche communities to enhance connection and collaboration.
- Swipe Interface for Non-romantic Purposes
- Disruptive innovation opportunity: Apply swipe-style interface to other industries such as professional networking, business collaborations, and knowledge sharing platforms.
- Utilizing Dating App Features for Business Connections
- Disruptive innovation opportunity: Incorporate features like news feeds, user directories, and messaging capabilities from dating apps into business-focused networking platforms for more efficient and targeted networking.
Sectors Adopting This
- Social Networking
- Disruptive innovation opportunity: Develop social networking platforms that cater to specific professional communities and provide exclusive networking opportunities.
- Mobile Technology
- Disruptive innovation opportunity: Create mobile applications that leverage swipe-style interfaces for various non-dating purposes, revolutionizing user experiences across different industries.
- Professional Services
- Disruptive innovation opportunity: Integrate elements of dating app functionalities, such as matching algorithms and user profiles, into professional services platforms to facilitate more targeted and efficient business connections.
