Imprint label Andrew taps Charles Hashim, a photographer from Miami, to model its celebratory LGBTW t-shirt. Hashim spent his creative career capturing the many facets of life within South Florida dating all the way back to the 60s. This ranges from Ku Klux Klan rallies, to black biker gangs, punk shows, early gay pride parades, and metal concerts. His work has always firmly highlights the communities that are non-conforming, rebellious, and loud.
The t-shirt by Andrew uses one of Hashim's most iconic photographs, which features the visual of two people showing affection and expressing their opinions. This adorns the garment and timely prepares for Miami Pride Week 2018 happening from April 2 - April 8. The back of the shirt is accented with text that reads "Hate us or love us, we don't give a fuck." Additionally, all of the profits earned from the t-shirt will go towards Save organization, which is the leading LGBTQ advocacy organization in South Florida.
What Makes This Trend Stand Out
- Lgbtq-celebratory Clothing
- More companies should follow Andrew's lead to include celebratory LGBTQ designs in clothing.
- Social Activism Clothing
- Designers have an opportunity to create clothing that speaks to social activism causes.
- Charitable Clothing
- Companies can attract socially conscious consumers by supporting charitable organizations through clothing sales.
Sectors Adopting This
- Fashion
- The fashion industry can incorporate more LGBTQ celebratory designs to appeal to a wider audience.
- Photography
- Photography can continue to highlight diversity and social non-conforming communities and embrace their contributions.
- Nonprofits
- Nonprofits can work with companies to raise awareness for their respective causes and generate funding through clothing sales.
