Category
Fashion
Scaled Restraint
Trend cluster
Category
Decolletage
Focus
Skincare brands offer products specialized in caring for the neck area.
3.9
Trend score
Trend
What is the Decolletage Focus trend?
Decolletage Focus: Skincare brands are creating specialty products, including moisturizers and masks, that focus specifically on the neck area – claiming to prevent everything from visible aging to "tech neck."
Insight
The consumer insight behind the Decolletage Focus trend
Thanks to an explosion in new brands and products in the personal care space, as well as more access to information about taking care of oneself, consumers today are more aware of the specific things they may wish to improve upon when it comes to their appearance. As a result, there's a perceived value applied to targeted products that help consumers improve highly specific concerns.
Trend themes
Themes within the Decolletage Focus trend
Three behaviours holding the trend together01
Targeted Skincare Products
Consumers value products that address specific concerns (e.g. neck wrinkles caused by tech-use).
02
Tech-Induced Aging Solutions
Brands are creating products that specifically combat visible signs of aging caused by technology usage.
03
Innovative Skincare Delivery Methods
Brands are exploring new ways to deliver skincare, like waterless dry masks and collagen-infused clothing.
Industry implications
What the Decolletage Focus trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
More brands are creating targeted solutions for specific concerns as consumers seek out personalized skincare routines.
For
Tech and Electronics
New treatments target visible signs of aging caused by technology usage, while some companies create products to mitigate exposure to harmful tech emissions.
For
Fashion
Fashion companies are exploring innovative ways to offer skincare or aging reduction in the form of clothing and fabric technology.
Workshop question
How could your brand offer its product/service in a way that re-frames its purpose to potential customers?
Trend signals
Trend signals for Decolletage Focus
Trend score 3.9 out of 10, from popularity 64%, activity 44%, freshness 8%.
Popularity64%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Decolletage Focus trend
5 featured examples from Mar 3, 2017 to Dec 31, 2018CategoryFashion
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
Opportunities for developing innovative skincare products that cater to the anti-aging needs of Millennials.
CategoryFashion
Neck-Specific Skincare Sets
This Neck Sculpting Cream Targets "Tech Neck" with a Rose Quartz Tool
Beauty companies can explore creating neck-specific skincare products to cater to the growing demand for specialized solutions.
CategoryFashion
Dry Facial Masks
BioMod Makes Waterless Dry Masks Packed with Rejuvenating Balms
The skincare industry can explore the development of waterless products and high active ingredient masks to offer consumers more efficient and effective skincare options.
CategoryFashion
Preservative Neck Gels
MAKE's Moonlight Neck Repair is a Treatment for Tech-Induced Wrinkling
The skincare industry can take advantage of the pro-aging skincare trend by developing more products that empower consumers and reflect the changing beauty standards.
CategoryFashion
Collagen-Infused Clothing
Buki's Collagen Collection Shares Luxurious Technical Styles
The fashion industry can leverage this trend to capitalize on the demand and produce innovative clothing solutions that add value to consumers
