Khloe Kardashian's Good American is Now Venturing into Activewear
Laura McQuarrie — August 3, 2018 — Pop Culture
References: goodamerican & wellandgood
Khloe Kardashian's Good American, which began as a premium denim brand, is now venturing into the making of activewear that's designed to be functional and flatting for all women. Inclusivity is a main focus of the new offerings, as the all-new workout clothing includes tops and bottoms available in sizes from XS to 4XL. Accessibility is also a key point of the new 41-piece fitness fashion styles, as the goods range in price from about $60 to $150.
Although garments like various garments that make up the collection emphasize style, they are also packed with performance features such as four-way stretch and antiperspirant materials. In the new Good American activewear line, consumers will find products such as the Core Power Sports Bra, the Knot a Quitter Tank and the Icon Bike Short.
Although garments like various garments that make up the collection emphasize style, they are also packed with performance features such as four-way stretch and antiperspirant materials. In the new Good American activewear line, consumers will find products such as the Core Power Sports Bra, the Knot a Quitter Tank and the Icon Bike Short.
Trend Themes
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Inclusive Activewear — The rise in size-inclusive activewear promotes the idea of inclusivity and caters to a wider range of consumers, opening up opportunities for brands to create more diverse and inclusive products.
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Affordable Workout Clothing — The new Good American activewear boasts accessibility with its range in prices from $60 to $150, creating opportunities for brands to develop affordable workout clothing that combines style and performance.
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Functional Fashion — Activewear brands such as Good American prioritize functionality in their designs, presenting an opportunity for fashion and sportswear companies to create more functional and versatile fashion pieces.
Industry Implications
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Fashion Retail — The rise of inclusive and affordable activewear offers opportunities for fashion retailers to expand their product lines and appeal to a more diverse range of consumers.
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Sportswear — The demand for performance-based activewear introduces opportunities for sportswear companies to innovate their fabrics and designs to meet the needs of athletes and fitness enthusiasts.
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Fitness Technology — The trend towards functional activewear presents opportunities for fitness technology companies to develop wearable tech that complements and enhances workout clothing performance.
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