'Cocktail Sneakers' recently introduced a new line of fashion sneakers with a focus on providing women with day-to-evening shoes that seamlessly transition to suit different settings.
After spotting an opportunity to redefine sneaker culture for women, the all-female team behind Cocktail Sneakers took it upon themselves to offer well-constructed, comfortable and aesthetically pleasing styles for multiple occasions. As Cocktail Sneakers founder Susan Hassett describes: "every 'fashion' sneaker on the market was just a permutation of a gym shoe. It was during cocktail hour on Nantucket, relegated to my generic sneakers, when I first conceptualized Cocktail Sneakers."
The freshly launched debut Cocktail Sneakers collection introduces four versatile footwear options: The Weekender, The Outsider, The Professional and The Occasion, which is a feminine slip-on lace sneaker that has the potential to appeal to the casual bride.
What's Driving This Trend
- Transitioning Sneaker Culture
- The rise of fashionable, versatile sneakers for women that seamlessly transition from day to evening.
- Women's Fashion Sneakers
- The growing demand for well-constructed, comfortable, and aesthetically pleasing sneakers designed specifically for women.
- Multiple Occasion Footwear
- The emergence of footwear options that can be worn for various settings and events without sacrificing style.
Who This Affects Most
- Footwear
- The footwear industry has an opportunity to cater to the evolving needs of women by creating innovative and stylish transitional sneakers.
- Fashion
- Fashion brands have a chance to tap into the market of women seeking fashionable sneakers that can be worn from day to evening.
- Wedding
- The wedding industry can explore the potential of creating feminine slip-on lace sneakers that appeal to casual brides.
