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Color-Coded Face Mask Packaging

The Müller Beauty Glam Branding Targets Young Consumers

— February 14, 2018 — Fashion
The cosmetic industry is expanding by leaps and bounds as consumers look for new products to satisfy their desire for healthy skin, which is seeing new options like the Müller Beauty Glam line be designed.

Created by the Format Design agency, the product lineup focuses on three face masks that are intended to attract young consumers who are looking for a way to keep their skin looking fresh and clean. Each of the packaging designs features a patterned look and is accented with charming illustrations that show users how to apply it to their face, which creates a stronger connection with the product.

The Müller Beauty Glam branding identifies the increased shift towards drawing in young consumers to beauty products, which has predominantly focused on older consumers in years past.


Image Credit: Package Inspiration
Trend Themes
1. Expanded Cosmetic Industry - The cosmetic industry is expanding rapidly, providing ample opportunities for new product development and innovative packaging designs.
2. Youth-targeted Beauty Products - There is a growing trend of targeting young consumers with beauty products, creating opportunities to design packaging and branding that resonates with this demographic.
3. Engaging Packaging Designs - The use of patterned packaging and charming illustrations on beauty products creates a stronger emotional connection with consumers and opens avenues for disruptive packaging innovation.
Industry Implications
1. Cosmetics - The cosmetic industry can leverage the increased demand for innovative, youth-focused products by developing new lines and incorporating engaging packaging designs.
2. Design - The design industry can capitalize on the expanded cosmetic market by offering creative packaging solutions that resonate with young consumers and align with brand strategies.
3. Beauty - The beauty industry can tap into the trend of targeting young consumers by creating and marketing products with packaging that appeals to this demographic, thereby fostering disruptive market strategies.
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