The way a product is packaged says a lot about the interior contents while informing a consumer's decision to purchase it or not -- these factors all came into consideration when designing the new labeling for this Japanese Collagen product.
The new artwork was created by K-9 design and aims to embody the health and beauty benefits of collagen. The simple yet clean-cut aesthetic features a pink and blue colorway that's both abstract yet organic. When receiving this product, consumers will be greeted with a youthful packaging the is reflective of the contents inside. In addition to this, the packaging can be torn off, which, according to the brand encourages recycling.
Image Credit: K-9 Design
What's Driving This Trend
- Youthful Packaging
- Creating packaging designs that appeal to younger demographics could be a disruptive innovation opportunity for companies looking to rebrand their products.
- Sustainable Packaging
- Developing packaging that is both environmentally friendly and easy to recycle could be a disruptive innovation opportunity for companies looking to reduce their environmental footprint.
- Minimalistic Design
- Simplifying packaging design to be more aesthetic and functional could be a disruptive innovation opportunity for companies looking to target a more discerning customer base.
Who This Affects Most
- Beauty and Cosmetics
- Companies operating in the beauty and cosmetics industry could benefit from adopting youthful and sustainable packaging practices to appeal to conscious consumers.
- Health and Wellness
- Health and wellness companies looking to promote the benefits of natural products could use minimalistic packaging to highlight their brand's organic credentials.
- Food and Beverage
- Food and beverage companies looking to capture the attention of younger consumers could use youthful packaging designs to appeal to new markets and increase sales.
