Drunk Elephant's A-Passioni Cream Is Its First-Ever Retinol Product
Laura McQuarrie — December 31, 2018 — Fashion
References: drunkelephant & allure
Drunk Elephant is known as a brand that makes some of the world's most sought-after skincare products and the newest addition to its collection is the A-Passioni cream, its first-ever retinol product.
While some beauty consumers swear by retinol, a Vitamin A derivative, for its potent anti-aging benefits, others steer clear of it to avoid irritation and sensitivity. With is newest product, Drunk Elephant is introducing "retinol reimagined" and a system that gives consumers greater control.
Since retinol can be used sparingly and at one's own pace over time, the product is packaged in a tube, alongside nourishing superfood extracts like passionfruit, apricot, kale and winter cherry, plus peptides and fatty acids in a silicone-free formula that's beneficial for all ages.
While some beauty consumers swear by retinol, a Vitamin A derivative, for its potent anti-aging benefits, others steer clear of it to avoid irritation and sensitivity. With is newest product, Drunk Elephant is introducing "retinol reimagined" and a system that gives consumers greater control.
Since retinol can be used sparingly and at one's own pace over time, the product is packaged in a tube, alongside nourishing superfood extracts like passionfruit, apricot, kale and winter cherry, plus peptides and fatty acids in a silicone-free formula that's beneficial for all ages.
Trend Themes
1. User-friendly Retinol Products - Drunk Elephant's A-Passioni Cream exemplifies how retinol can be re-imagined using fewer harsh ingredients.
2. Skincare for Sensitive Skin - The A-Passioni Cream fills a market gap by targeting people who want to use retinol but can't due to skin irritation.
3. Superfood-infused Skincare - The A-Passioni Cream is part of a larger trend of using nourishing superfood extracts in beauty products.
Industry Implications
1. Skincare - The skincare industry can look to create more user-friendly products that cater to sensitive skin types.
2. Beauty Supplements - The A-Passioni Cream's superfood infusion could inspire beauty supplement manufacturers to create similar products.
3. Natural Cosmetics - Drunk Elephant's silicone-free formulas are part of a larger movement towards natural cosmetics.
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