Blue Serum is a concentrated facial solution offered by the luxury brand Chanel, and its ingredients have a very specific and unique inspiration.
The term 'Blue Zones' is used to describe parts of the world that have demographics that as a whole, tend to live longer lives than most other demographics in the world. Parts of Japan, Italy, Costa Rica and Greece house these demographics, and Chanel studied some common characteristics of them. From there, the Blue Serum came to fruition -- an anti-aging skin product that is based in green coffee, olives and mastic resin. These ingredients come together to moisturize and heal the skin, as well as make it more youthful in appearance.
While there are many factors that contribute to the longevity of people who are born and raised in the world's Blue Zones, Chanel's Blue Serum is able to adopt some of them into its luxurious formulation.
Key Themes Behind This Trend
- Blue Zone-inspired Beauty Products
- Companies are creating beauty products inspired by the longevity-promoting ingredients of the Blue Zones
- Green Coffee Beauty Products
- Green coffee is being incorporated into beauty products for its anti-aging properties
- Mastic Resin Beauty Products
- Mastic resin is being used in skincare products for its moisturizing and healing benefits
Where This Applies
- Beauty Industry
- The beauty industry can capitalize on the Blue Zone-inspired trend by creating more products that incorporate the ingredients found in these long-living demographics
- Anti-aging Industry
- The anti-aging industry can incorporate green coffee and other beneficial ingredients found in the Blue Zones into their products to further promote youthfulness and longevity
- Natural Skincare Industry
- The natural skincare industry can use mastic resin and other natural ingredients to provide healing and moisturizing benefits in their products
