Adult incontinence is a common affliction many will one day suffer from, but Willow is offering thoughtfully designed incontinence underwear to provide an alternative to unflattering adult diapers. Founded by Will Herlands, this specific underwear company offers a direct-to-consumer line of affordable, comfortable and disposable underwear for both men and women. The designs of Willow's incontinence underwear are meant to be discrete and fashion-forward, while still ensuring usefulness and affordability.
Unlike most adult diapers, Willow's incontinence underwear placed its first emphasis on the design before function. This ensures that wearers can feel confident in the pieces, but can also rest assured knowing they will function when necessary. The underwear itself is comprised of thin but absorbent material that also offers odor control.
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