As the effects of mass production on the natural environment have become more apparent and a threatening global concern, this list of July 2018 eco trends highlights the most innovative and bold moves toward a more sustainable future.
Eco-friendly approaches to production and use of materials have been observed across the spectrum. More importantly, this has caused not only the consumer to be more conscious with regards to purchasing habits but also swayed entire industries and infrastructures to a more planet-positive approach. For example, architecture firm Foster + Partners is planning Andhra Pradesh's new capital with a strong emphasis on sustainability and exposure to nature. Other instances of July 2018 eco trends include the numerous businesses that support the slow fashion movement with artisanal work, on-demand manufacturing processes and minimalist apparel.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
