Squatty Potty's Toilet Paper Foam is a new product that may be used as an alternative to wet wipes. While there are many wet wipes on the market that are branded as "flushable," waste water officials have found that these wipes contribute to clogged sewers. In London last year, a 130-ton "fatberg"—a blockage of congealed food fat—was removed from the city's sewer system, which started a conversation about potentially banning wet wipes.
The eco-friendly Toilet Paper Foam is designed to be applied directly to toilet paper, with a cooling formula of aloe and witch hazel.
As ever, Squatty Potty's newest ad takes a humorous approach, complete with a plumber character named "Loo" sporting a cap, a green shirt and overalls and other visuals that remind of a popular video game.