Dedicated to providing ethically produced fashion collections to the consumer, People Tree is an avid supporter of movements that promote fair wages and thoughtful manufacturing with regards to the individual and the planet. The label partners with Fair Trade-certified farmers and artisans in the making of its sustainable ethically produced fashion. In addition, the company emphasizes the importance of eco-conscious practices.
People Tree's garments are made with pesticide-free organic cotton or a TENCEL blend — a synthetic soft finish that "drapes well and absorbs moisture." The company pioneers the "first integrated supply chain for organic cotton from farm to final product," as well.
The offerings for the summer months are incredibly whimsical, form-fitting, vibrant and affordable. This makes consuming the ethically produced fashion not only eco-sustainable but also worthwhile in terms of style.
What's Driving This Trend
- Ethically Produced Fashion
- Opportunity to create innovative and sustainable fashion lines that prioritize fair trade practices and eco-conscious manufacturing.
- Fair Trade-certified Farmers and Artisans
- Disruptive innovation opportunity to collaborate with small-scale farmers and artisans to create ethical and sustainable fashion collections.
- Integrated Supply Chain for Organic Cotton
- Opportunity to streamline the production process by creating a vertically integrated supply chain for organic cotton.
Who This Affects Most
- Fashion
- Fashion industry can explore ways to incorporate fair trade practices, sustainable materials, and eco-conscious manufacturing processes into their product offerings.
- Organic Farming
- Opportunity for organic farmers to partner with fashion brands to supply pesticide-free organic cotton and other sustainable materials.
- Artisanal Crafts
- Artisans can collaborate with fashion companies to produce unique and ethically made garments, showcasing traditional craftsmanship.
