NaturaBrasil recently launched 'Collages: A Brazilian Scent Journey' as a five-piece, gender-neutral fragrance collection that showcases its commitment to sustainable, ethical business. With each fragrance, NaturaBrasil offers a journey into Brazil by capturing some of its unique qualities. True to its name, Terra is an earthy fragrance, while Angelica is titled after the Brazilian name for the tuberose flower. Also in the collection are scents like Jacaranda, Madeira Branca and Nectar, which capture some of the other unique qualities of the country.
All of the new fragrances from NaturaBrasil are made with 100% organic alcohol and are contained in recycled packaging.
A growing number of consumers are becoming disenchanted with conventional perfume products and are instead seeking out clean-label alternatives that boast packaging that shows care for the environment.
Why This Trend Is Growing
- Eco-friendly Fragrances
- Brands can innovate by creating sustainable fragrances using organic alcohol and recycled packaging to cater to the growing demand for clean-label alternatives that show care for the environment.
- Inclusive Fragrances
- Opportunities for brands to create gender-neutral fragrances like NaturaBrasil's Collages that cater to the needs of consumers who prefer fragrance collections that are not restricted by gender stereotypes.
- Locally-themed Fragrances
- Brands can create locally-themed fragrances like Collages: A Brazilian Scent Journey from NaturaBrasil to offer customers a unique olfactory experience that connects to the cultural heritage of a specific location or community.
Industries Being Reshaped
- Fragrance Industry
- Fragrance brands can disrupt the industry by using sustainable, organic ingredients and adopting eco-friendly packaging to satisfy the increasing consumer demand for organic and environmentally-friendly products.
- Cosmetics Industry
- The cosmetics industry can cater to consumers looking for clean-label sustainable products by introducing new lines of eco-friendly fragrance collections, like NaturaBrasil's Collages: A Brazilian Scent Journey.
- Sustainable Packaging Industry
- Sustainable packaging companies can partner with fragrance brands to create environmentally-friendly packaging solutions made with recycled materials that can be reused or recycled to reduce waste and carbon footprint.
