Lush Cosmetics recently opened its first entirely package-free "Naked" store in Milan and along with trying out the experimental store format, the beauty care brand is also testing out the integration of an augmented reality product app.
'Lush Lens' is a mobile app that combines the power of artificial intelligence and product recognition to make it possible for consumers to scan the in-store package-free goods for more information. Rather than relying on consumers to make a download, the store provides a number of Fairphone devices loaded with the app. In the future, the app is set to be available for consumer download.
As well as this new concept store doing away with packaging, this AR app also has the potential to reduce the need for signage and create an engaging way for consumers to discover ingredient lists and more.