The Two Degrees boat shoe design -- now available on Kickstarter -- is not only comfortable, performance-driven and aesthetically pleasant but is also a product with a realized duty to the environment.
The footwear is structured to be extremely comfortable with seven layers of insole cushioning, unique heel padding to prevent blisters and an ultra-soft hypoallergenic leather upper. The boat shoe is also characterized with an anti-microbial tongue that prevents the surfacing of bad odors and increases breathability.
Yet, the most impressive thing about the Two Degrees boat shoe design is its dedication to sustainable and ethical practices. Each pair in the collection boasts recycled soles and bio-tanned European waste leather. The footwear is hand-stitched and comes in plantable packaging. With every purchase, Two Degrees commits to protecting 1,000 square feet of endangered habitats around the world.
What's Driving This Trend
- Sustainable Footwear
- Opportunity for disruptive innovation in creating comfortable and stylish shoes while incorporating sustainable and ethical practices.
- Eco-friendly Packaging
- Opportunity to innovate in packaging design by making it plantable and environmentally friendly.
- Ethical Consumerism
- Opportunity for businesses to tap into the growing demand for products that are ethically produced and support important causes.
Who This Affects Most
- Footwear
- Disruptive innovation opportunities in the footwear industry by integrating sustainable materials and production methods.
- Packaging
- Disruptive innovation opportunities in the packaging industry to create eco-friendly and biodegradable packaging solutions.
- Retail
- Opportunity for retailers to cater to the rising trend of ethical consumerism by offering products with strong sustainability and ethical credentials.
