The diamond industry is expansive, expensive and exclusive, so the Lightbox Jewelry brand has been created to help change this for consumers who are looking for an alternative to natural stones.
Created as a subsidiary of De Beers, the company will offer lab-grown diamonds that are nearly identical to the real thing at a far lower cost that make them more applicable for younger consumers. The brand will offer a wide array of styles to choose from that come in a wide array of colors and will all be very competitively priced to debunk the common thought that they're only for the affluent or a very special occasion.
The Lightbox Jewelry brand comes as one of many lower cost luxury alternatives that are popping up to disrupt the market and offer consumers more choice.
Lab-Grown Diamond Brands
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