Non-invasive skin-stimulating products come in tech form
Trend - The traditional practice of stimulating blood circulation in the facial skin via tools like jade rollers has resulted in this ritual being transformed by the incorporation of tech. These enhanced facial massagers are aimed to present a more "effective" or accelerated approach to the traditional practice.
Insight - As more consumers become heavily involved in personal care and enhancing their skincare routines, they're learning more about both traditional and natural modes of self-care, as well as modern tech-based solutions. Products and services that mix the best of both worlds in this area are able to appeal to the modern consumer who appreciates both historical relevance and technological innovation in their personal care habits.
Insight - As more consumers become heavily involved in personal care and enhancing their skincare routines, they're learning more about both traditional and natural modes of self-care, as well as modern tech-based solutions. Products and services that mix the best of both worlds in this area are able to appeal to the modern consumer who appreciates both historical relevance and technological innovation in their personal care habits.
Workshop Question - How could your brand enhance the perceived effectiveness of its product/service?
