Summer might soon be over, but that doesn't mean people have to ditch the sporty fashion just yet. Embrace the remaining days of hot weather in as bold and bright a way as possible with colorful prints, relaxed fits and youthful accents. These sporty fashion looks can also be slightly tweaked to bring them into the fall season as well.
Appearing in the August 2014 issue of Cosmopolitan Mexico, the sporty fashion was styled by Gerard Angulo. He pulled a range of crop tops, polka dot printed pants and even roller skates for model Nadia to wear. The blonde beauty was captured in studio by photographer Vladimir Marti. Her looks were perfected with teased tresses and a flawless face by hair and makeup artist Katharina Nitzpon.
What's Driving This Trend
- Colorful Prints
- Disruptive innovation opportunity: Develop sustainable and eco-friendly printing techniques for colorful prints in sporty fashion.
- Relaxed Fits
- Disruptive innovation opportunity: Create advanced materials that offer both comfort and performance for relaxed fit sportswear.
- Youthful Accents
- Disruptive innovation opportunity: Design customizable and interactive accessories that appeal to the youthful market in sporty fashion.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Incorporate augmented reality and virtual reality technologies into the fashion retail experience for a more immersive and engaging shopping experience.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop sustainable and high-performance textile materials that meet the demands of the sporty fashion industry.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Create innovative and long-lasting makeup products that can withstand the active lifestyle associated with sporty fashion.
