'Then I Met You' Shares Companion Cleansing Products Inspired by K-Beauty
Laura McQuarrie — October 17, 2018 — Fashion
References: thenimetyou & allure
Charlotte Cho, the co-founder of K-beauty online marketplace Soko Glam, recently launched her first skincare line called 'Then I Met You.' The first products to be released by the brand, the Living Cleansing Balm and the Soothing Tea Cleansing Gel, are a pair that are formulated specifically for double cleansing.
In the world of Korean beauty, double cleansing is an integral part of a skincare routine, as the two-step process helps to clear away makeup and impurities so that the face is clean and prepared like a fresh canvas.
The Living Cleansing Balm is meant to be used first—as Then I Met You explains, the "good oil removes the bad oil—followed by the Soothing Tea Cleansing Gel, which is packed with antioxidant and antibacterial properties, as well as an invigorating citrus scent.
In the world of Korean beauty, double cleansing is an integral part of a skincare routine, as the two-step process helps to clear away makeup and impurities so that the face is clean and prepared like a fresh canvas.
The Living Cleansing Balm is meant to be used first—as Then I Met You explains, the "good oil removes the bad oil—followed by the Soothing Tea Cleansing Gel, which is packed with antioxidant and antibacterial properties, as well as an invigorating citrus scent.
Trend Themes
1. Double Cleansing - Opportunity to create innovative products and techniques for the double cleansing method in skincare routines.
2. K-beauty - Potential for disruptive innovation in the K-beauty market by introducing new products and formulations inspired by Korean skincare practices.
3. Companion Cleansing - Opportunity to develop cleansing products that work synergistically to provide enhanced skincare benefits.
Industry Implications
1. Skincare - Innovative solutions can be explored to create effective and efficient skincare products that cater to specific cleansing needs.
2. Beauty - Disruptive opportunities exist for companies to capitalize on the growing popularity of K-beauty and offer unique cleansing products.
3. E-commerce - E-commerce platforms can leverage the demand for K-beauty and companion cleansing products by providing curated selections and personalized recommendations.
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