Luxurious makeup, skincare and hair care brand Edward Bess recently unveiled a series of lightweight foundation products that aim to enhance the natural look of the skin, while smoothing out any imperfections and bringing it a glowing dewy look.
The Ultra Dewy Complexion Perfectors currently come in four different shades, Deep, Tan, Medium, and Light. As the formula is so lightweight and easy to blend, it's not necessary for consumers to use a shade that matching their complexion perfectly.
In order to properly achieve that dewy glow, and to ensure even product distribution, the brand advises that consumers either apply the foundation with their fingers or a soft foundation brush. In addition, it advises that they start at the center of the face and then blend the product out.
Key Themes Behind This Trend
- Natural-look Makeup
- Creating lightweight foundation products that enhance the natural look of the skin and give a dewy glow.
- Multi-shade Products
- Offering foundation products in multiple shades that are versatile and easy to blend, eliminating the need for an exact match.
- Finger/brush Application
- Advising consumers on different ways to apply foundation for even product distribution and a flawless finish.
Where This Applies
- Beauty and Cosmetics
- Opportunity to develop and market lightweight foundation products that enhance the natural look of the skin and provide a dewy glow.
- Skincare
- Opportunity to incorporate lightweight foundation products into skincare routines to achieve a dewy complexion.
- Makeup Tools and Accessories
- Opportunity to create and promote specialized brushes or tools for applying foundation to achieve a flawless finish.
