Absolut Art is an adventurous platform that provides consumers with accessible fine art. A purveyor of the next wave of global contemporary artists, the company is dedicated to democratizing the online art buying experience. Ultimately, the website seeks to promote and reward the artistic spirit, while offering collectors valuable, rare and limited edition pieces that can be delivered directly to one's doorstep. With an impressive roster of artists — some of which have exhibited at Frieze, Art Basel, MoMA, and the Whitney Museum, the platform ultimately connects creatives and their audience.
The collections feature creatives "operating both outside of the conventional art world and in established art havens." Each work is supported by a statement, reviews, and documentaries that generate a more in-depth and informed experience of the work. This directly caters to the notion of accessible fine art. Moreover, the online platform gives potential buyers a glimpse into the creative process as it is unfolding via recorded videos. Thus, Absolut Art is successful in establishing a community where creatives selling their works connect meaningfully with people that are interested in actively supporting it.
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