New Deal Design's Buzz Bracelet Aims to Ensure Consensual Sex

 - Jun 11, 2018
References: newdealdesign & fastcodesign
Sexual assault is unfortunately prevalent on college campuses, and the Buzz bracelet is a piece of tech that aims to make the environment safer. Designed by 'New Deal Design', the company behind the Fitbit, and ob-gyn Dr. Jennifer Lang, the device is a cross between an alert bracelet and a blood alcohol content-tracker that better ensures young women's ability to avoid risky situations without abandoning sex altogether.

The Buzz bracelet's most common use case is during a night out for college students. When a woman meets a man at a bar or a party, regardless of how either of them see that meeting from a romantic standpoint, they can tap bracelets. From that point on, the Buzz system will track both their BAC and location over the rest of the night, giving hard data on users' conditions and abilities to give meaningful consent.