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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,332 more

Mainstream Fantasy

References to fantasy movies make their way into unexpected, mainstream markets

Implications - No longer just niche elements of pop culture fandom, cult movies and character references are making their way into mainstream categories like household goods and furnishings for consumer appeal. More than merely movie memorabilia, brands in categories like home décor are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods.
Workshop Question - What elements of pop culture could you tap to reinvent yourselves in a way that younger consumers can better identify with?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
60,233 Total Clicks
Date Range:
Sep 17 — Sep 18
Trending:
Warm
Consumer Insight Topics:

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