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Furniture Consumer Insights

Functional Surface
Technology is incorporated into furniture to help streamline the home
Implications - There has been a rise in brands infusing technology into various products within the home, including tables to increase their functionality. Connected furniture offers consumers increased efficiency and convenience, such as charging devices, while tying into minimalist desires of items optimizing the space they occupy. Such products highlight the consumer interest in connected products that can help them to simplify their lifestyle while being seamlessly integrated into the home.
Workshop Question — Consider how your brand could integrate technology into everyday items to simplify your consumer’s experience.
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unlikely Discretion
Excessive noise is mitigated in a variety of unlikely products
Implications - Brands in a variety of industries are taking on excessive noise by ensuring that the designs of their products prioritize silence. Whether in the form of silent winter jackets or desk-bases exercise machines, these products come as professionals increasingly share open spaces, whether at work or at home.
Workshop Question — How could your brand prioritize discretion for its customers or employees?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planted Permanence
Millennials cope with an uncertain future by embracing house plants
Implications - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serves as a display of personal style, while also inviting the calming affect of nature. This progression speaks to the simple desire of a much-maligned generation to make smaller commitments that offer a certain sense of stability when facing an uncertain future, such as inhabiting short-term rentals.
Workshop Question — How can design-savvy products that are simple and affordable help consumers cope with uncertain economic futures?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mainstream Fantasy
References to fantasy movies make their way into unexpected, mainstream markets
Implications - No longer just niche elements of pop culture fandom, cult movies and character references are making their way into mainstream categories like household goods and furnishings for consumer appeal. More than merely movie memorabilia, brands in categories like home décor are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods.
Workshop Question — What elements of pop culture could you tap to reinvent yourselves in a way that younger consumers can better identify with?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dining Dysfunction
Dining furniture prioritizes aesthetics over functional features
Implications - In an act of self-expression, first-time homeowners opt for less functional dining room pieces and instead choose more creative and artistic furniture. Since many young consumers prefer to dine out anyways, brands are helping them harness their personal brands by designing offbeat tables and houseware pieces. This shift in furniture design showcases a new opportunity for brands to build long-term relationships with the Millennial demographic.
Workshop Question — How can you more directly relate your product/service to meet the needs of your consumer?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stellar Illumination
Lighting designs look to celestial escapism for inspiration
Implications - While stargazing has long served as a point of fascination in the human imagination, emerging celestial designs in the lighting space revisit this and serve as an elegant metaphor for the urbanite consumer's search for natural harmony and connection in city environments. By leveraging elements of escapism in design, we are able to relieve some of the social and political tensions that burden our lives.
Workshop Question — How does your brand attempt to inject broader meaning into the products or services it produces?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Fitness
Workout equipment is being adapted to fit into the minimalist aesthetic
Implications - Workout equipment that can be easily stowed away or integrated into the design of a home makes it easier for consumers to enjoy a fit lifestyle without disrupting the design flow of their home. As urbanization progresses, products like these appeal to consumers trying to maximize the space that they do have, functioning as a driving factor in purchasing decisions for those living in micro-homes or apartments.
Workshop Question — How can your brand better adapt to the needs of urban dwellers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Makeover Marketing
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy.
Workshop Question — What would make your consumer stop what they're doing to watch your advertisement?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Function-Forward Stacking
Modular items that are still usable when compressed increase efficiency
Implications - Items that traditionally stack or collapse usually do so for ease of storage or transport. Creatively designed objects and products that garner functionality while both expanded and compressed help consumers and businesses alike to maximize their available resources. Brands can employ a function-forward stacking mindset to create multifaceted conduits that more deeply engaging consumers, piquing curiosity throughout the very experience of employing them.
Workshop Question — What aspects of your brand could you eliminate while still retaining a coherent core message?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Revitalization
Minimized redesigns on common items increase their efficiency
Implications - It's tempting to add to items in the name of improvement, but minimizing product designs can be even more efficient. Creative tweaks that reduce products to their essential functions can greatly improve consumers' experiences with them. If designers think in terms of the users' real experience with products, they can maximize the usefulness of even the commonest and most entrenched items.
Workshop Question — What aspects of your product could you pare down to improve the consumers' experience?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends