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Millennials cope with an uncertain future by embracing house plants
Implications - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serves as a display of personal style, while also inviting the calming affect of nature. This progression speaks to the simple desire of a much-maligned generation to make smaller commitments that offer a certain sense of stability when facing an uncertain future, such as inhabiting short-term rentals.

Homework Question - How can design-savvy products that are simple and affordable help consumers cope with uncertain economic futures? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
82,981 Total Clicks
Sep 17 - Oct 18
This Month and Warm
Art & DesignHomeFurniture
References to fantasy movies make their way into unexpected, mainstream markets
Implications - No longer just niche elements of pop culture fandom, cult movies and character references are making their way into mainstream categories like household goods and furnishings for consumer appeal. More than merely movie memorabilia, brands in categories like home décor are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods.

Homework Question - What elements of pop culture could you tap to reinvent yourselves in a way that younger consumers can better identify with? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
51,102 Total Clicks
Sep 17 - Sep 18
This Quarter and Warm
Dining furniture prioritizes aesthetics over functional features
Implications - In an act of self-expression, first-time homeowners opt for less functional dining room pieces and instead choose more creative and artistic furniture. Since many young consumers prefer to dine out anyways, brands are helping them harness their personal brands by designing offbeat tables and houseware pieces. This shift in furniture design showcases a new opportunity for brands to build long-term relationships with the Millennial demographic.

Homework Question - How can you more directly relate your product/service to meet the needs of your consumer? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
75,468 Total Clicks
Aug 17 - Sep 18
This Quarter and Warm
Art & DesignFurniture
Lighting designs look to celestial escapism for inspiration
Implications - While stargazing has long served as a point of fascination in the human imagination, emerging celestial designs in the lighting space revisit this and serve as an elegant metaphor for the urbanite consumer's search for natural harmony and connection in city environments. By leveraging elements of escapism in design, we are able to relieve some of the social and political tensions that burden our lives.

Homework Question - How does your brand attempt to inject broader meaning into the products or services it produces? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
45,176 Total Clicks
Apr 18 - Aug 18
This Quarter and Warm
Art & DesignModernDesignHomeFurniture
The 6 Patterns of Opportunity & Top 18 Megatrends
Workout equipment is being adapted to fit into the minimalist aesthetic
Implications - Workout equipment that can be easily stowed away or integrated into the design of a home makes it easier for consumers to enjoy a fit lifestyle without disrupting the design flow of their home. As urbanization progresses, products like these appeal to consumers trying to maximize the space that they do have, functioning as a driving factor in purchasing decisions for those living in micro-homes or apartments.

Homework Question - How can your brand better adapt to the needs of urban dwellers? [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
206,436 Total Clicks
Feb 17 - Feb 18
This Year and V. Hot
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy.

Homework Question - What would make your consumer stop what they're doing to watch your advertisement? [More]

SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
59,122 Total Clicks
Jul 16 - Nov 17
Mild
Modular items that are still usable when compressed increase efficiency
Implications - Items that traditionally stack or collapse usually do so for ease of storage or transport. Creatively designed objects and products that garner functionality while both expanded and compressed help consumers and businesses alike to maximize their available resources. Brands can employ a function-forward stacking mindset to create multifaceted conduits that more deeply engaging consumers, piquing curiosity throughout the very experience of employing them.

Homework Question - What aspects of your brand could you eliminate while still retaining a coherent core message? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
128,372 Total Clicks
Oct 16 - Aug 17
Warm
Trend Hunter Services
Minimized redesigns on common items increase their efficiency
Implications - It's tempting to add to items in the name of improvement, but minimizing product designs can be even more efficient. Creative tweaks that reduce products to their essential functions can greatly improve consumers' experiences with them. If designers think in terms of the users' real experience with products, they can maximize the usefulness of even the commonest and most entrenched items.

Homework Question - What aspects of your product could you pare down to improve the consumers' experience? [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
147,996 Total Clicks
Aug 16 - Aug 17
Warm
Art & DesignDesignHomeFurniture
Parents favor adaptable furniture that grows with their kids
Implications - Modular furnishings have become a favorite as homes get smaller and the need for customization gains prominence. When it comes to raising kids in these homes, savvy parents are opting for pieces that accommodate the different stages of childhood. Designs that adapt to user’s changing needs are seen as investments that will last and grow with the family, indicating a desire for smarter purchases.

Homework Question - How are you adapting to suit the future needs of your current consumer? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
279,137 Total Clicks
Oct 15 - Jul 17
Warm
Kids’ home furnishings emphasize wellness-focused play
Implications - Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play.

Homework Question - Who are your next consumers and how can you tap into their priorities? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
105,354 Total Clicks
Apr 16 - Jul 17
Mild