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Furniture Consumer Insights

Japandi Expansion
Hybridization of Scandinavian & Japanese motifs is becoming prominent in design
Trend - Furniture brands and interior designers are combining stylistic influences from Japan and Scandinavian countries to inform a style hybrid called "Japandi." Spaces with this aesthetic direction combine natural materials and a pared-back color palette, creating interiors that are minimal and warm.

Insight - Contemporary consumers in faced-paced urban centers are looking to balance the demands of their daily lifestyle with a comfortable home environment. In this space, many are prioritizing minimalist designs and simple solutions that can optimize and elevate their living situation, without compromising on aesthetic appeal. When these needs are met, consumers feel more relaxed and can comfortably recharge for the next day.
Workshop Question - How can your brand optimize the "Japandi" aesthetic?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streetwear Furniture
Designers are inventing new ways of fusing furniture and streetwear fashion
Trend - Designers are experimenting with the hybridization of contemporary furniture and streetwear. In this space, creatives are not only investigating material use but are also pushing the boundaries of aesthetic form and functionality by taking cues directly from the fashion industry.

Insight - Contemporary interest in novelty products is a direct result of industry acceleration and the power of choice in purchasing. This demand is strengthened by a consumer desire for indulgence and social recognition. In this space, many are embracing their curiosity to explore products and services that allow for better self-expression, as well as a way to communicate one's status to others. This, in turn, enables individuals to feel more confident.
Workshop Question - Conceptualize a hybrid product, inspired by an adjacent industry.
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Foam Furniture
The aesthetic properties of foam are being explored by contemporary designers
Trend - Commonly used for cushioning, packaging, and even wall insulation, foam is now being tested in the furniture industry by designers who are pushing the material's limits with respect to aesthetic and even functionality.

Insight - Contemporary consumers are always on the look-out for novelty items that can serve as an enhancement of their personal aesthetic by making them seem interesting and innovative. This can be applied both to their personal style, as well as their home and workplace. This desire to keep up appearances is tied to the increasing use of social media and digital platforms as a means to socialize and get ahead professionally.
Workshop Question - How can your brand bring novelty to the consumer experience?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Homebody Furniture
Consumers' interest in stylish, cozy furniture is increasing amid COVID-19
Trend - Designers are debuting furniture collections that embrace the homebody aesthetic with silhouettes that are stylish and contemporary. The pieces magnify coziness as a key concept through oversized and soft features.

Insight - Contemporary consumers are spending much of their time at home during the COVID-19 pandemic and here, many are emphasizing coziness and comfort as important features in their personal spaces. This desire is motivated by a need to find solace in the home, guaranteeing individuals a sense of security in a time when they might experience some anxiety about the uncertainties brought on by the global pandemic.

Workshop Question - How can your brand make consumers feel more comfortable and/or secure?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Ergonomic
Ergonomic furniture options are no longer just limited to workplace furniture
Trend - Furniture that's designed to optimize users' health is on the rise as people work from home, sometimes without designated offices or office spaces. This rise of ergonomic furniture is not specific to workplace seating and setups, and includes everything from couches to comfortable individual seating options.

Insight - With COVID-19 making it so that more people are working and receiving educations from their homes, consumers are looking for ways to optimize their homes to best suit their new lifestyles. They're seeking out adaptable pieces that allow them simple transitions from professional to recreational, in order to best prioritize a work-life balance under unusual work circumstances.
Workshop Question - How could your brand help optimize its customers new lifestyles?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Furniture Fashion
Furniture brands are entering the world of fashion with stylish collections
Trend - Fashion designers have often worked with furniture brands on special home decor collections and today, the inverse is also gaining in popularity as some homeware companies are launching their own apparel collections—either independently or through a strategic partnership—or immersing themselves more into the fashion world.

Insight - Today, contemporary consumers are having an abundance of choice in every product category and this allows many to make purchasing decisions based on their personal preferences. In this space, many emphasize aesthetics, in particular, and they often turn to items that are considered to be novel. This stems from an individual's desire for uniqueness as this allows one to feel more interesting and confident in their self-expression.
Workshop Question - What adjacent business category can you explore with your brand?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Temporary Workspace
Brands are accommodating remote workers with functional & adaptable furniture
Trend - Brands are offering service and product innovations that are temporary in nature to assist employees who are working from home. Whether it is cardboard-based furniture or a monthly subscription, these ventures prove to be accessible and cost-effective.

Insight - Working remotely for an employer results in its own unique obstacles, and individuals in this position have a strong need to feel valued at their company in a way that better replicates in-office experience. The act of assisting with the challenges of working from home has the potential to result in higher levels of efficiency, productivity, and loyalty as the employee feels fulfilled and supported throughout their day-to-day.
Workshop Question - How might your brand support a remote employee?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silkworm Contemporary
Designers are taking note of silkworm techniques when developing concepts
Trend - Furniture and artworks are inspired by silkworm techniques, as creatives take note of the intricate process and its implications for design. To form the net that holds it, the silkworm swings itself from side to side in a figure 8 pattern, distributing the saliva that becomes solidified silk once it contacts air. Whether it be through the direct utilization of the material or simply through mimicking the delicate building technique of silkworms, the end design product embraces a unique and ethereal quality.

Insight - As consumers seek to decorate their homes with a focus on aesthetics that are elegant and contemporary, many exhibit a growing interest in the design category. Authenticity plays a big part in this endeavor because one's home is an extremely personal space. Millennials consider their abodes to be important constituents of their personal brand, hence, they look for one-of-a-kind and design-forward products to communicate a lush and extravagant existence.
Workshop Question - What can inspire your product or service to be more authentic in its design?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Surface
Technology is incorporated into furniture to help streamline the home
Implications - There has been a rise in brands infusing technology into various products within the home, including tables to increase their functionality. Connected furniture offers consumers increased efficiency and convenience, such as charging devices, while tying into minimalist desires of items optimizing the space they occupy. Such products highlight the consumer interest in connected products that can help them to simplify their lifestyle while being seamlessly integrated into the home.
Workshop Question - Consider how your brand could integrate technology into everyday items to simplify your consumer’s experience.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unlikely Discretion
Excessive noise is mitigated in a variety of unlikely products
Trend - Brands in a variety of industries are taking on excessive noise by ensuring that the designs of their products prioritize silence. These products come as professionals increasingly share open spaces, whether at work or at home.

Insight - Consumers have become increasingly cognizant of the impact their environments can have on their mental and physical well-being. In response, consumers, particularly those in urban environments, are seeking solutions to mitigate the impact of stressors like sound pollution.
Workshop Question - How could your brand prioritize discretion for its customers or employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends