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Furniture Consumer Insights

Temporary Workspace
Brands are accommodating remote workers with functional & adaptable furniture
Trend - Brands are offering service and product innovations that are temporary in nature to assist employees who are working from home. Whether it is cardboard-based furniture or a monthly subscription, these ventures prove to be accessible and cost-effective.

Insight - Working remotely for an employer results in its own unique obstacles, and individuals in this position have a strong need to feel valued at their company in a way that better replicates in-office experience. The act of assisting with the challenges of working from home has the potential to result in higher levels of efficiency, productivity, and loyalty as the employee feels fulfilled and supported throughout their day-to-day.
Workshop Question - How might your brand support a remote employee?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Silkworm Contemporary
Designers are taking note of silkworm techniques when developing concepts
Trend - Furniture and artworks are inspired by silkworm techniques, as creatives take note of the intricate process and its implications for design. To form the net that holds it, the silkworm swings itself from side to side in a figure 8 pattern, distributing the saliva that becomes solidified silk once it contacts air. Whether it be through the direct utilization of the material or simply through mimicking the delicate building technique of silkworms, the end design product embraces a unique and ethereal quality.

Insight - As consumers seek to decorate their homes with a focus on aesthetics that are elegant and contemporary, many exhibit a growing interest in the design category. Authenticity plays a big part in this endeavor because one's home is an extremely personal space. Millennials consider their abodes to be important constituents of their personal brand, hence, they look for one-of-a-kind and design-forward products to communicate a lush and extravagant existence.
Workshop Question - What can inspire your product or service to be more authentic in its design?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Functional Surface
Technology is incorporated into furniture to help streamline the home
Implications - There has been a rise in brands infusing technology into various products within the home, including tables to increase their functionality. Connected furniture offers consumers increased efficiency and convenience, such as charging devices, while tying into minimalist desires of items optimizing the space they occupy. Such products highlight the consumer interest in connected products that can help them to simplify their lifestyle while being seamlessly integrated into the home.
Workshop Question - Consider how your brand could integrate technology into everyday items to simplify your consumer’s experience.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unlikely Discretion
Excessive noise is mitigated in a variety of unlikely products
Trend - Brands in a variety of industries are taking on excessive noise by ensuring that the designs of their products prioritize silence. These products come as professionals increasingly share open spaces, whether at work or at home.

Insight - Consumers have become increasingly cognizant of the impact their environments can have on their mental and physical well-being. In response, consumers, particularly those in urban environments, are seeking solutions to mitigate the impact of stressors like sound pollution.
Workshop Question - How could your brand prioritize discretion for its customers or employees?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Planted Permanence
Millennials cope with an uncertain future by embracing house plants
Implications - Often noted for their inclination toward plants and succulents as an affordable and easily transferable mode of home decor, millennials are electing to invest in design-driven plant stands and pottery that serves as a display of personal style, while also inviting the calming affect of nature. This progression speaks to the simple desire of a much-maligned generation to make smaller commitments that offer a certain sense of stability when facing an uncertain future, such as inhabiting short-term rentals.
Workshop Question - How can design-savvy products that are simple and affordable help consumers cope with uncertain economic futures?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mainstream Fantasy
References to fantasy movies make their way into unexpected, mainstream markets
Implications - No longer just niche elements of pop culture fandom, cult movies and character references are making their way into mainstream categories like household goods and furnishings for consumer appeal. More than merely movie memorabilia, brands in categories like home décor are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods.
Workshop Question - What elements of pop culture could you tap to reinvent yourselves in a way that younger consumers can better identify with?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dining Dysfunction
Dining furniture prioritizes aesthetics over functional features
Implications - In an act of self-expression, first-time homeowners opt for less functional dining room pieces and instead choose more creative and artistic furniture. Since many young consumers prefer to dine out anyways, brands are helping them harness their personal brands by designing offbeat tables and houseware pieces. This shift in furniture design showcases a new opportunity for brands to build long-term relationships with the Millennial demographic.
Workshop Question - How can you more directly relate your product/service to meet the needs of your consumer?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stellar Illumination
Lighting designs look to celestial escapism for inspiration
Implications - While stargazing has long served as a point of fascination in the human imagination, emerging celestial designs in the lighting space revisit this and serve as an elegant metaphor for the urbanite consumer's search for natural harmony and connection in city environments. By leveraging elements of escapism in design, we are able to relieve some of the social and political tensions that burden our lives.
Workshop Question - How does your brand attempt to inject broader meaning into the products or services it produces?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Minimalist Fitness
Workout equipment is being adapted to fit into the minimalist aesthetic
Implications - Workout equipment that can be easily stowed away or integrated into the design of a home makes it easier for consumers to enjoy a fit lifestyle without disrupting the design flow of their home. As urbanization progresses, products like these appeal to consumers trying to maximize the space that they do have, functioning as a driving factor in purchasing decisions for those living in micro-homes or apartments.
Workshop Question - How can your brand better adapt to the needs of urban dwellers?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Makeover Marketing
Tutorial-style home decor videos capture the attention of young adults
Implications - Looking for ways to entertain and engage Millennials who have become jaded towards traditional marketing outlets, furniture and decor brands are adapting their message in easy-to-digest and fun to watch formats. With Millennial consumers already accustomed to the instant gratification of an online tutorial when pursuing new skills and areas of interest, they are much more responsive to brands that are integrating this style into their marketing campaigns and creating organic conversations rather than telling them what to buy.
Workshop Question - What would make your consumer stop what they're doing to watch your advertisement?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends