Hybridization of Scandinavian & Japanese motifs is becoming prominent in design
Trend - Furniture brands and interior designers are combining stylistic influences from Japan and Scandinavian countries to inform a style hybrid called "Japandi." Spaces with this aesthetic direction combine natural materials and a pared-back color palette, creating interiors that are minimal and warm.
Insight - Contemporary consumers in faced-paced urban centers are looking to balance the demands of their daily lifestyle with a comfortable home environment. In this space, many are prioritizing minimalist designs and simple solutions that can optimize and elevate their living situation, without compromising on aesthetic appeal. When these needs are met, consumers feel more relaxed and can comfortably recharge for the next day.
Insight - Contemporary consumers in faced-paced urban centers are looking to balance the demands of their daily lifestyle with a comfortable home environment. In this space, many are prioritizing minimalist designs and simple solutions that can optimize and elevate their living situation, without compromising on aesthetic appeal. When these needs are met, consumers feel more relaxed and can comfortably recharge for the next day.
Workshop Question - How can your brand optimize the "Japandi" aesthetic?
4 Featured, 30 Examples:
111,248 Total Clicks
Date Range:
Feb 21 — Feb 21
Trending:
This Month and V. Hot
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