PBTeen's 'Different by Design' Campaign Highlights Bold School Accessories

 - Aug 22, 2017
References: youtube
'Different by Design' is the theme of PBTeen's vibrant backpack ad which highlights a variety of fun accessory offerings. Both stylish and functional, the brand's latest back-to-school range is spotlighted in the eye-catching television spot.

The colorful commercial features a stop-motion animation of the retailer's patterned backpack accessories. The vast collection includes everything from black and white gingham styles to more vivid, multi-hued floral pieces.

Matching varying style preferences, this backpack collection is ideal for students looking to make a bold statement on their first day of classes. PBTeen's Different by Design ad also highlights the lifestyle retailer's monogramming service, and shows different accessories after they are customized with a wearer's name or initials -- speaking to Gen-Z consumers' desire for personalized products.