There is no sign of the Harry Potter fandom slowing down, especially as Harry Potter and the Cursed Child continues to play in London's West End and a new movie franchise is underway with Fantastic Beasts and Where to Find Them, and sweet toothed fans can now enjoy the magical flavor of butterbeer marshmallows.
XO Marshmallow does a featured marshmallow of the month and September 2017 is all about the butterbeer. Other flavors they carry include classics like strawberry and raspberry as well as boozy bourbon, champagne and kahlua coffee options. In addition to being able to order boxes of butterbeer marshmallows online, you can also enjoy the "butterscotch and cream soda hybrid" beverages at XO Marshmallow's Cafe + Wonderland.
Key Themes Behind This Trend
- Fandom-inspired Treats
- Opportunity for innovative food and beverage companies to create new products that cater to popular fandoms, like Harry Potter.
- Monthly Feature Offerings
- Opportunity for subscription-based businesses to offer monthly specialty products to customers.
- Bizarre Flavor Combinations
- Opportunity for companies to experiment with unique and unexpected flavor combinations in their food and beverage products.
Where This Applies
- Food and Beverage
- Industry leaders can capitalize on popular fandoms by creating unique and themed products.
- Subscription Services
- Opportunities for subscription-based businesses to offer monthly unique products to customers, like XO Marshmallow's featured flavor of the month.
- Retail
- Retailers can offer specialty food and beverage products like butterbeer marshmallows to cater to a specific niche market and attract new customers.
