LinkedIn's Geofilters enable conference attendees to upgrade their professional profiles with a bit of creative flair. Inspired by the Snapchat lenses, which are popular among teen users, LinkedIn's new feature adds an element of personalization to the professional networking site.
Using these filters, attendees can let other connections know what conferences one has attended, without requiring a detailed description, or location tag. The prototype for these fun filters were designed to appear as conference badges, with the user's profile photo appearing in the bottom corner next to the individual's job title. This new feature demonstrates the platform's attempt to appeal to an emerging market of young professionals who engage in a variety of fun social networking experiences.