Amusement parks that feature cuisine-focused experiences highlight sophistication
Trend - Amusement parks are integrating "foodie" features as a response to the way consumers experience and share food. This includes everything from theme park alcohol tours to theme parks that revolve around specific cuisines.
Insight - Millennials are known to value experience--whether that's related to travel, purchase experiences, or dining ones. This demographic is most drawn to brands that accommodate their need for experiential branded interactions.
Insight - Millennials are known to value experience--whether that's related to travel, purchase experiences, or dining ones. This demographic is most drawn to brands that accommodate their need for experiential branded interactions.
Workshop Question - How do transforming Millennial needs impact your business?
Trend Themes
1. Foodie Amusement Parks - Amusement parks are integrating foodie features as a response to the way consumers experience and share food.
2. Experience-focused Interactions - Millennials are drawn to brands that accommodate their need for experiential branded interactions.
3. Intergalactic Themed Cuisine - Theme parks are exploring intergalactic cantinas with unique and exotic cuisines to cater to their audience.
Industry Implications
1. Hospitality - Foodie parks and theme parks with gourmet experiences can create opportunities for new hotels, restaurants and recreational spaces.
2. Tourism - Experience-focused activities can attract younger traveler groups that value authenticity, making tourism a prime beneficiary of these trends.
3. Culinary - The integration of cuisines in amusement parks create a trend of offering new and innovative dishes that can inspire culinary experimentation and innovation.
