Shelf Supper
Foodie
Park
Amusement parks that feature cuisine-focused experiences highlight sophistication.
What's Happening
What is the Foodie Park trend?
Foodie Park: Amusement parks are integrating "foodie" features as a response to the way consumers experience and share food. This includes everything from theme park alcohol tours to theme parks that revolve around specific cuisines.
Insight
The consumer insight behind the Foodie Park trend
Millennials are known to value experience--whether that's related to travel, purchase experiences, or dining ones. This demographic is most drawn to brands that accommodate their need for experiential branded interactions.
Evidence
Examples of the Foodie Park trend
Intergalactic Theme Park Cantinas
Oga's Cantina is Set to Serve Booze and Otherworldly Dishes
Theme parks can incorporate intergalactic cantinas like Oga's Cantina to enhance guest experience and attract a wider demographic.
Boozy Theme Park Tours
Disney Springs is Highlighting Its Fine Restaurants with a Bourbon Trail
Hotels and resorts can create food and drink pairing experiences to attract adult visitors
Italian Food Theme Parks
FICO Eataly World is Set to Open as the World's Biggest "Agri-Food Park"
Hotels and resorts can partner with food-themed parks to offer unique culinary and entertainment experiences to their guests.
Boozy Theme Park Beignets
Disney World’s Now Offers Baton Rouge Beignets Injected with Alcohol
Theme parks can enhance their adult offerings by incorporating unique food and beverage experiences, such as alcohol-infused pastries.
Workshop question
How do transforming Millennial needs impact your business?
Trend themes
Themes within the Foodie Park trend
Three behaviours holding the trend togetherFoodie Amusement Parks
Amusement parks are integrating foodie features as a response to the way consumers experience and share food.
Experience-focused Interactions
Millennials are drawn to brands that accommodate their need for experiential branded interactions.
Intergalactic Themed Cuisine
Theme parks are exploring intergalactic cantinas with unique and exotic cuisines to cater to their audience.
Industry implications
What the Foodie Park trend means for industry
Where the trend changes the playbookHospitality
Foodie parks and theme parks with gourmet experiences can create opportunities for new hotels, restaurants and recreational spaces.
Tourism
Experience-focused activities can attract younger traveler groups that value authenticity, making tourism a prime beneficiary of these trends.
Culinary
The integration of cuisines in amusement parks create a trend of offering new and innovative dishes that can inspire culinary experimentation and innovation.
Trend signals
Trend signals for Foodie Park
Trend score 3.0 out of 10, from popularity 45%, activity 38%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)