UV Reveal

Brands incorporate sun activated technology into their packaging

Implications - Brand are producing bottles, cans, and labels that, when exposed to the sun’s rays change color or reveal hidden messages. Taking advantage of the consumer desire for outdoor gatherings like festivals and park hangouts, brands create a new way to get involved - with UV-activated packages. This new marketing strategy is a fun way to surprise and delight consumers, while ensuring that brands are making lasting, memorable impressions.

Workshop Question - How can you more deeply involve your brand in consumers' leisure time?
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
60,399 Total Clicks
May 17 - Sep 18
This Year and Warm
MarketingBranding
Featured Examples
UV-Activated Energy Drink Cans - Red Bull Launched Canned Energy Drinks for Festival Season
SCORE 8.4
This Year and Hot 2,123 Clicks Pub: May 25, 18
UV-Activated Energy Drink Cans
Red Bull Launched Canned Energy Drinks for Festival Season
In collaboration with Live Nation and festival partners like Bonnaroo and Lollapalooza, Red Bull launched its canned energy drinks in bright and energetic packaging that comes to life under UV light.... [More]
Clever Photochromic Packaging Designs - Cheetos' Packaging Strategy is Interactive and Entertaining
SCORE 8.5
This Year and V. Hot 3,898 Clicks Pub: Sep 12, 18
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
Beloved snack food Cheetos completely hits it out of the park with its clever packaging strategy. The brand partners up with Chromatic Technologies Inc. for an interactive campaign in Mexico that... [More]
UV-Reactive Vodka Packaging - This New Belvedere Vodka Packaging is Designed by Laolu Senbanjo
SCORE 7.8
This Year and Hot 1,282 Clicks Pub: Sep 7, 18
UV-Reactive Vodka Packaging
This New Belvedere Vodka Packaging is Designed by Laolu Senbanjo
This new Belvedere Vodka packaging has been designed by Nigerian artist Laolu Senbanjo as a limited-edition creation that boasts an inherently artistic expression that makes use of new bottle wrap... [More]
Sun-Activated Beer Cans - Coors Light's New 'Summer Certified' Beer Cans Change Color in the Sun
SCORE 4.3
Average 214 Clicks Pub: May 23, 17
Sun-Activated Beer Cans
Coors Light's New 'Summer Certified' Beer Cans Change Color in the Sun
With many Canadians taking advantage of sunny summer days, Coors Light has created a new lineup of sun-activated beer cans that can soak up the rays with them. As part of a new summer promotion,... [More]
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