Brands incorporate sun activated technology into their packaging
Trend - Brand are producing bottles, cans, and labels that, when exposed to the sun’s rays change color or reveal hidden messages. This new marketing strategy is a fun way to surprise and delight consumers, while ensuring that brands are making lasting, memorable impressions.
Insight - When it comes to making purchase decisions, novelty is often a motivator for consumers. Product interactions that create a moment of surprise or intrigue are appealing to individuals who appreciate creativity in brand expressions.
Insight - When it comes to making purchase decisions, novelty is often a motivator for consumers. Product interactions that create a moment of surprise or intrigue are appealing to individuals who appreciate creativity in brand expressions.
Workshop Question - How can you more deeply involve your brand in consumers' leisure time?
Trend Themes
1. Sun-activated Packaging - Brands are producing packaging that transforms or reveals hidden messages when exposed to sunlight.
2. Uv-sensitive Ink - Designers are using inks that react to UV light to create interactive and customizable packaging designs.
3. Color-changing Technology - New products are being developed that change color based on UV exposure, providing unique and novel experiences for consumers.
Industry Implications
1. Packaging - The use of sun-activated, UV-sensitive, and color-changing packaging presents an opportunity for companies to create memorable experiences for their customers through interactive designs.
2. Beverage - Beverage companies can utilize sun-activated and UV-sensitive packaging to create unique experiences for consumers, particularly in the alcohol industry where packaging can be a key factor in product differentiation.
3. Art and Design - The use of UV-sensitive and color-changing technology in packaging provides opportunities for artists and designers to create interactive and visually stunning packaging designs.
