Brazilian glassmaker Wheaton created a Photochromic Spray coating and ink that boasts the ability to react under UV light and create custom packaging when used with a special tool that gives people the power to write or draw with light. The packaging design has the potential to enhance bottles with not just unique patterns, images or text but also offer new ways for consumers to interact with familiar products.
The colorful and minimalist designs have the potential to create custom packaging experiences that can't be offered by the average glass bottle.
This packaging innovation from one of the world's biggest glass packaging manufacturers was recently shown at this year's Luxe Pack Monaco show.
Key Themes Behind This Trend
- Photochromic Packaging
- There is an opportunity for packaging companies to innovate by creating UV-sensitive packaging that changes color or design under UV light
- Interactive Packaging
- The use of customizable packaging could revolutionize the experience of consumers by including interactive elements on the packaging, such as the ability to draw on it with UV light-sensitive ink.
- Minimalist Design
- The trend of minimalist designs could be combined with UV-sensitive packaging to create unique and eye-catching designs that stand out on store shelves.
Where This Applies
- Packaging Manufacturing
- Packaging companies could establish themselves as industry leaders by incorporating UV-sensitive technology into their product lines.
- Consumer Goods
- Consumer goods companies should consider using interactive packaging to enhance the experience of their products, and differentiate from competitors.
- Luxury Retail
- The use of customizable and interactive packaging technology could be an opportunity for companies in the luxury retail industry to differentiate themselves and provide a unique, premium experience for their customers.
