These New Forest Feast Snacks Will Come in Two Flavor Options
Michael Hemsworth — August 19, 2021 — Marketing
References: forestfeast & conveniencestore
These new Forest Feast snacks are a spooky yet satisfying treat to enjoy this fall that will help get consumers ready for the Halloween season. The snack will come in two varieties including Witches Pick N' Mix and the Bonfire BBQ, which are both packaged in pouches that are covered in branding achieved with UV light reactive imagery. This will help the packaging to change in appearance depending on the light for an interactive experience for consumers to enjoy when making a purchase.
The new Forest Feast snacks are positioned to start rolling out in the UK starting in mid-September with a suggested retail price of £1 to £2 per pack. The snacks will be supported by a social media campaign throughout October.
The new Forest Feast snacks are positioned to start rolling out in the UK starting in mid-September with a suggested retail price of £1 to £2 per pack. The snacks will be supported by a social media campaign throughout October.
Trend Themes
1. Halloween Snack Mixes - Brand new Halloween-themed snack mixes by Forest Feast will captivate and engage snack lovers during the fall season.
2. Interactive Packaging - The use of UV light reactive imagery on the packaging of these snacks presents opportunities for the inclusion of interactive experiences in product branding.
3. Seasonal Limited Editions - Introducing seasonal limited edition snacks such as these Halloween-themed mixes could be a potential way for snack brands to boost sales and create new customer engagement opportunities.
Industry Implications
1. Snack Packaging Industry - The snack packaging industry could explore the use of UV light reactive imagery and other interactive elements in branding to help differentiate their products and increase customer engagement.
2. Seasonal Food Industry - The seasonal food industry could use Halloween and other holidays as an opportunity to introduce new products or flavors and increase consumer interest in their offerings.
3. Social Media Marketing Industry - The social media marketing industry could develop campaigns to promote seasonal limited edition products and create buzz on social media platforms that can result in increased brand awareness and sales.
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