B21 first launched as a "personal wealth manager for cryptoassets" but its new B21Life app focuses on educating the mainstream public on everything about cryptocurrencies. Designed to educate the public on the technology behind cryptocurrencies and the investment process, the app offers training courses, simple explanations of terms and a curated list of major news articles offered daily. According to B21 co-founder Nitin Agarwal, "The B21Life app aims to educate a broad community of potential crypto asset investors who are eager to get started."
By focusing on the beginner market, the B21Life app aims to get rid of over-complicated tutorials and controversial opinions. Instead, the app favors simple explanations and a user-friendly approach that is meant to inhibit the user's sense of discovery into the subject.