Whatever one's feelings are about the recent hysteria over cryptocurrency, it's impossible to deny that the Bitcoin boom of late 2017 and early 2018 has done a lot to put the technology on people's radars, and Coinbase Prime is a new service that recognizes cryptocurrency's nascent legitimacy. The platform is a cryptocurrency trading site designed specifically for institutional investors, or those working on the behalf of organizations like banks.
Cryptocurrency's biggest evangelists herald the technology as the death knell of banks, as the purest form of cryptocurrency effectively eliminates the need for institutions like banks in order to build and maintain trust between investing partners. Banks have the resources to get involved in cryptocurrency themselves rather than being made irrelevant by that, and Coinbase Prime is a tool that's helping those institutions to do so.
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