Category
Lifestyle
Assisted Choices
Trend cluster
Category
At-Home
Advancement
Consumers self-administer formerly spa-specific skincare treatments.
4.4
Trend score
Trend
What is the At-Home Advancement trend?
At-Home Advancement: There's been an uptick in products related to maker culture across industries. One particular industry that's been impacted is skincare, as more and more consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment.
Insight
The consumer insight behind the At-Home Advancement trend
Self-care is increasingly important to consumers, particularly Millennials, however accessibility in this space can sometimes be an issue. The majority of consumers can't afford to regularly keep up with expensive treatments, so they seek out safe alternatives that they can use at home.
Trend themes
Themes within the At-Home Advancement trend
Three behaviours holding the trend together01
At-Home Beauty Treatments
More and more consumers are seeking safe alternatives to expensive beauty treatments that they can use at home.
02
Self-Administered Skincare
Consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment.
03
Exfoliating Tools
Exfoliating tools like dermaplaning devices and skin rollers are increasing in popularity for their ability to improve the appearance and texture of skin.
Industry implications
What the At-Home Advancement trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry is being influenced by the trend of at-home beauty treatments and self-administered skincare.
For
Health and Wellness
The trend of at-home beauty treatments and self-administered skincare speaks to the growing importance of self-care and wellness in consumers' lives.
For
Consumer Electronics
Companies are developing innovative new beauty tools and gadgets to meet the demand for at-home beauty treatments and self-administered skincare.
Workshop question
How could your offering better support consumers looking to learn new skills?
Trend signals
Trend signals for At-Home Advancement
Trend score 4.4 out of 10, from popularity 69%, activity 55%, freshness 8%.
Popularity69%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the At-Home Advancement trend
5 featured examples from Jan 3, 2017 to Sep 27, 2018CategoryFashion
Wearable Skincare Gadgets
The GloPulse Deep + Quick Ion Enhancer Pushes Ingredients Into the Skin
The GloPulse Deep + Quick Ion Enhancer is part of the beauty and skincare industry, which is constantly evolving with new technologies and innovation opportunities.
CategoryFashion
Collagen-Building Skin Rollers
The Derma Roller Decreases the Visibility of Scars and Wrinkles
The beauty and skincare industry can capitalize on the trend of collagen-building skin rollers by developing innovative products and treatments.
CategoryFashion
Exfoliating Dermaplaning Tools
The Schick Silk Touch-Up Gives the Skin a Smoother Surface
The skincare industry can leverage the trend of at-home dermaplaning tools to offer innovative products and solutions that cater to the increasing demand for professional-grade sk…
CategoryFashion
Exfoliating Hair Removal Devices
The Sonicsmooth Uses Sonic Technology for a Two-in-One Treatment
The beauty and skincare industry can benefit from incorporating sonic technology into their products to provide more effective and convenient solutions for consumers.
CategoryFashion
Safe Dermaplaning Tools
Stacked Skincare's Patented Tool Brightens, Smooths & Softens Skin
The skincare industry can leverage the trend of at-home dermaplaning tools by developing safe and user-friendly products for consumers to incorporate into their skincare routines.
