Consumers self-administer formerly spa-specific skincare treatments
Trend - There's been an uptick in products related to maker culture across industries. One particular industry that's been impacted is skincare, as more and more consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment.
Insight - Self-care is increasingly important to consumers, particularly Millennials, however accessibility in this space can sometimes be an issue. The majority of consumers can't afford to regularly keep up with expensive treatments, so they seek out safe alternatives that they can use at home.
Insight - Self-care is increasingly important to consumers, particularly Millennials, however accessibility in this space can sometimes be an issue. The majority of consumers can't afford to regularly keep up with expensive treatments, so they seek out safe alternatives that they can use at home.
Workshop Question - How could your offering better support consumers looking to learn new skills?
Trend Themes
1. At-home Beauty Treatments - More and more consumers are seeking safe alternatives to expensive beauty treatments that they can use at home.
2. Self-administered Skincare - Consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment.
3. Exfoliating Tools - Exfoliating tools like dermaplaning devices and skin rollers are increasing in popularity for their ability to improve the appearance and texture of skin.
Industry Implications
1. Beauty - The beauty industry is being influenced by the trend of at-home beauty treatments and self-administered skincare.
2. Health and Wellness - The trend of at-home beauty treatments and self-administered skincare speaks to the growing importance of self-care and wellness in consumers' lives.
3. Consumer Electronics - Companies are developing innovative new beauty tools and gadgets to meet the demand for at-home beauty treatments and self-administered skincare.
