Science overtakes aesthetic in the cosmetics industry
Implications - The rise of at-home DNA testing has impacted many industries, with skincare as the most recent addition. Companies within this space that aren't offering genetically personalized products are still leveraging DNA and bioscience to increase effectiveness. Additionally, this approach taps into the needs of the modern cosmetics consumer, who are educating themselves on the science of the industry and is seeking both education and effective products.
Workshop Question - What can your brand due to increase transparency in the manufacturing and ingredients of your products?
Trend Themes
1. Personalized Skincare - Consumers are seeking genetically personalized skincare solutions, spurring the rise of customized products.
2. DNA Repair Enzymes - More companies are leveraging DNA and bioscience with Nobel Prize-winning DNA repair enzymes to increase the effectiveness of skincare treatments.
3. Microbiome-protecting Fragrances - Fragrance companies are expanding beyond traditional scents to create customizable active perfumes that protect against skin microflora imbalances.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry is at the forefront of personalized, science-based products driven by innovation in DNA and microbiome research.
2. Digital Health - The growing trend toward at-home DNA testing is spurring innovation in the digital health industry, facilitating personalized care and self-education.
3. Fragrance - Fragrance companies are expanding their product offerings to include microbiome-protecting fragrances and customized scents based on a consumer's unique DNA microbiome map.
