Category
Lifestyle
Assisted Choices
Trend cluster
Category
Imitation
Seafood
Plant-based substitutes are being used for vegan-friendly imitation seafood.
4.4
Trend score
Trend
What is the Imitation Seafood trend?
Imitation Seafood: With concerns over depleting fish stocks worldwide, brands have been developing more sustainable and vegan-friendly alternatives by using fruits, vegetables, and algae. These items offer similar textures to the products they're imitating, and highlight the expansion of alternatives to animal-based products like chicken and beef.
Insight
The consumer insight behind the Imitation Seafood trend
Consumers are increasingly open to alternative ingredients, whether those are part of certain diet they subscribe to, or just something they're looking to experiment with. These individuals are drawn to brands that are able to creatively and effectively offer alternative ingredients in palatable forms.
Trend themes
Themes within the Imitation Seafood trend
Three behaviours holding the trend together01
Plant-based alternatives
The rise in plant-based eating is inspiring consumers to experiment with simple substitutes for meat powered by vegetables.
02
Sustainable and ethical alternatives
The demand for healthy meat alternatives is driving businesses to create sustainable and ethical options for meat and fish products.
03
Innovative food substitutes
Consumers are open to alternative ingredients and drawn to brands that are able to creatively and effectively offer alternative ingredients in palatable forms.
Industry implications
What the Imitation Seafood trend means for industry
Where the trend changes the playbookFor
Food industry
Businesses in the food industry can create alternatives to meat and fish products that are healthier, sustainable, and ethical.
For
Plant-based industry
The plant-based industry can focus on perfecting seafood substitutes, such as vegan sushi and plant-based poke bowls.
For
Sustainability industry
The sustainability industry can develop innovative solutions to persistent problems in the food industry, such as overfishing and the use of antibiotics.
Workshop question
How could your brand reconsider its product offering to be more inclusive of consumers you’re currently excluding?
Trend signals
Trend signals for Imitation Seafood
Trend score 4.4 out of 10, from popularity 60%, activity 63%, freshness 8%.
Popularity60%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Imitation Seafood trend
6 featured examples from Oct 22, 2016 to Sep 7, 2018CategoryLifestyle
All-Vegan Sushi Boxes
ima is Introducing the First Plant-Based Salmon Sushi Alternative to the UK
The food and beverage industry can capitalize on the growing demand for plant-based and sustainable options.
CategoryEco
Mock Salmon Burgers
Terramino Foods' Sustainable Burger is Made with Fungi and Algae
The plant-based food industry can capitalize on the trend of incorporating sustainable fungi and algae into burgers, offering consumers healthier and environmentally-friendly opti…
CategoryEco
Plant-Based Sushi Substitutes
Ocean Hugger Foods is Developing Veggie-Based Fish Alternatives
Opportunity to replace traditional seafood menu items with plant-based alternatives.
CategoryLifestyle
Tomato-Based Sushi
At fresh&co, Roma Tomatoes are Used as an Alternative to Fish in Veggie Sushi
The use of tomatoes as an alternative to fish in veggie sushi creates opportunities for innovation in the food industry.
CategoryLifestyle
Tomato Sushi Rolls
Ocean Hugger Foods' Vegan Sushi Replicates Fish with a Vegetable
Ocean Hugger Foods' Ahimi tomato sushi roll creates a disruptive innovation opportunity for companies in the food and beverage industry looking to capitalize on plant-based seafoo…
CategoryLifestyle
Plant-Based Poke Bowls
Veestro Serves Vegan Poke Bowls with "Meat" from Ocean Hugger Foods
Meal delivery services like Veestro have an opportunity to capitalize on the rising demand for plant-based meals and offer products like vegan poke bowls to cater to their vegan a…
