Imitation Seafood

Plant-based substitutes are being used for vegan-friendly imitation seafood

Implications - With concerns over depleting fish stocks worldwide, brands have been developing more sustainable and vegan-friendly alternatives by using fruits, vegetables, and algae. These items offer similar textures to the products they're imitating, and highlight the expansion of alternatives to animal-based products like chicken and beef. As consumers continue to be more open-minded to mock foods, brands are adapting their product offerings to be more inclusive of vegetarian and vegan consumers.

Workshop Question - How could your brand reconsider its product offering to be more inclusive of consumers you’re currently excluding?
SCORE 6.6
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58,429 Total Clicks
Oct 16 - Sep 18
This Year and Warm
LifestyleFood
Featured Examples
All-Vegan Sushi Boxes - ima is Introducing the First Plant-Based Salmon Sushi Alternative to the UK
SCORE 6.9
This Year and Warm 972 Clicks Pub: May 30, 18
All-Vegan Sushi Boxes
ima is Introducing the First Plant-Based Salmon Sushi Alternative to the UK
When it comes to fish-free sushi alternatives, vegan and vegetarian consumers are often forced to settle on lackluster vegetable options that simply omit the meat. ‘ima’ is setting... [More]
Mock Salmon Burgers - Terramino Foods' Sustainable Burger is Made with Fungi and Algae
SCORE 6.6
This Year and Warm 370 Clicks Pub: Apr 19, 18
Mock Salmon Burgers
Terramino Foods' Sustainable Burger is Made with Fungi and Algae
As the demand for healthy meat alternatives grows, established businesses and start-ups like Terramino Foods are setting out to create sustainable burger options. While there are now many plant-... [More]
Plant-Based Sushi Substitutes - Ocean Hugger Foods is Developing Veggie-Based Fish Alternatives
SCORE 7.1
This Year and Warm 1,011 Clicks Pub: Sep 7, 18
Plant-Based Sushi Substitutes
Ocean Hugger Foods is Developing Veggie-Based Fish Alternatives
There are now countless brands that are developing completely meatless replacements for white and red meat, but few are as focused on providing sustainable, ethical fish alternatives as Ocean Hugger... [More]
Tomato-Based Sushi - At fresh&co, Roma Tomatoes are Used as an Alternative to Fish in Veggie Sushi
SCORE 5.4
Warm 1,204 Clicks Pub: Oct 22, 16
Tomato-Based Sushi
At fresh&co, Roma Tomatoes are Used as an Alternative to Fish in Veggie Sushi
There are plenty of places for vegans and vegetarians to find plant-based veggie sushi, but NYC’s ‘fresh&co’ is becoming a destination for the dish because of its inventive use... [More]
Tomato Sushi Rolls - Ocean Hugger Foods' Vegan Sushi Replicates Fish with a Vegetable
SCORE 4
Average 963 Clicks Pub: Sep 16, 17
Tomato Sushi Rolls
Ocean Hugger Foods' Vegan Sushi Replicates Fish with a Vegetable
‘Ahimi’ from Ocean Hugger Foods is a vegan sushi alternative that is described as “a healthy, safe, raw Ahi without the tuna.” Although the product seems to have the same... [More]
Plant-Based Poke Bowls - Veestro Serves Vegan Poke Bowls with "Meat" from Ocean Hugger Foods
SCORE 4.8
Average 455 Clicks Pub: Jan 9, 18
Plant-Based Poke Bowls
Veestro Serves Vegan Poke Bowls with "Meat" from Ocean Hugger Foods
Poke bowls are Hawaiian raw fish dishes served with rice that have become extremely popular over the past few years—to cater to consumers who prefer plant-based options, meal delivery service... [More]
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