Plant-based substitutes are being used for vegan-friendly imitation seafood
Trend - With concerns over depleting fish stocks worldwide, brands have been developing more sustainable and vegan-friendly alternatives by using fruits, vegetables, and algae. These items offer similar textures to the products they're imitating, and highlight the expansion of alternatives to animal-based products like chicken and beef.
Insight - Consumers are increasingly open to alternative ingredients, whether those are part of certain diet they subscribe to, or just something they're looking to experiment with. These individuals are drawn to brands that are able to creatively and effectively offer alternative ingredients in palatable forms.
Insight - Consumers are increasingly open to alternative ingredients, whether those are part of certain diet they subscribe to, or just something they're looking to experiment with. These individuals are drawn to brands that are able to creatively and effectively offer alternative ingredients in palatable forms.
Workshop Question - How could your brand reconsider its product offering to be more inclusive of consumers you’re currently excluding?
Trend Themes
1. Plant-based Alternatives - The rise in plant-based eating is inspiring consumers to experiment with simple substitutes for meat powered by vegetables.
2. Sustainable and Ethical Alternatives - The demand for healthy meat alternatives is driving businesses to create sustainable and ethical options for meat and fish products.
3. Innovative Food Substitutes - Consumers are open to alternative ingredients and drawn to brands that are able to creatively and effectively offer alternative ingredients in palatable forms.
Industry Implications
1. Food Industry - Businesses in the food industry can create alternatives to meat and fish products that are healthier, sustainable, and ethical.
2. Plant-based Industry - The plant-based industry can focus on perfecting seafood substitutes, such as vegan sushi and plant-based poke bowls.
3. Sustainability Industry - The sustainability industry can develop innovative solutions to persistent problems in the food industry, such as overfishing and the use of antibiotics.
