There are plenty of places for vegans and vegetarians to find plant-based veggie sushi, but NYC's 'fresh&co' is becoming a destination for the dish because of its inventive use of a familiar produce ingredient—Roma tomatoes.
Mushrooms, eggplant, jackfruit and tofu are just some of the plant-based sources that are often used as meat substitutes, but fresh&co specifically selects tomatoes because of their rich umami and ability to serve as a stand-in for bluefin tuna. Roma tomatoes are now integrated as a meat alternative in fresh&co's Tomato Sushi Wrap, Poke Side Salad, Yuzu Bowl and the Aloha Salad.
In response to the use of tomatoes as a meat alternative, fresh&co says: "The feedback has been overwhelmingly positive not only from the vegan community but from foodies looking for new, innovative foods in the market."
What Makes This Trend Stand Out
- Plant-based Sushi
- Innovative use of Roma tomatoes as a meat alternative in veggie sushi opens up opportunities for plant-based sushi options.
- Alternative Meat Substitutes
- Exploring different plant-based sources like tomatoes as meat substitutes presents disruptive innovation opportunities in the food industry.
- Innovative Food Products
- Incorporating unique ingredients such as tomatoes in sushi demonstrates the potential for developing innovative food products.
Sectors Adopting This
- Food Industry
- The use of tomatoes as an alternative to fish in veggie sushi creates opportunities for innovation in the food industry.
- Vegan and Vegetarian Food Market
- The inventive use of Roma tomatoes in veggie sushi appeals to the vegan and vegetarian food market, driving potential growth and innovation.
- Restaurant Industry
- Incorporating tomatoes as a meat substitute in sushi can differentiate restaurants and attract customers looking for innovative food options.
