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Shareworthy Wellness

Wellness products put a focus on aesthetics for social media impact

Trend - Health and wellness as a category is undergoing a rapid transformation, much of which is related to the ways products and services in the space are branded and marketed. Feeding into this shift are meticulously designed wellness products designed to be shared via social media.

Insight - Wellness has become somewhat of a luxury category in many ways and is viewed as more aspirational than ever before. As a result, there's a great deal of conspicuous consumption in this category, and consumers are often driven to purchase by the social currency afforded to them by innovative, upscale, and design-conscious wellness goods.
Workshop Question - How "shareable" is the product or service you currently provide? What would you need to change in order to boost consumers' willingness to showcase your offering online?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
38,058 Total Clicks
Date Range:
Sep 18 — Feb 20
Trending:
Average
Consumer Insight Topics:

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