Wellness products put a focus on aesthetics for social media impact
Implications - Having become a key player in the luxury space, health and wellness as a category is undergoing a rapid transformation, much of which is related to the ways products and services in the space are branded and marketed. Feeding into this shift are meticulously designed wellness products designed to be shared via social media. This benefits not only the consumer by providing them with social currency, but benefits the businesses involved by way of exposure.
Workshop Question — How "shareable" is the product or service you currently provide? What would you need to change in order to boost consumers' willingness to showcase your offering online?