Wellness products put a focus on aesthetics for social media impact
Trend - Health and wellness as a category is undergoing a rapid transformation, much of which is related to the ways products and services in the space are branded and marketed. Feeding into this shift are meticulously designed wellness products designed to be shared via social media.
Insight - Wellness has become somewhat of a luxury category in many ways and is viewed as more aspirational than ever before. As a result, there's a great deal of conspicuous consumption in this category, and consumers are often driven to purchase by the social currency afforded to them by innovative, upscale, and design-conscious wellness goods.
Insight - Wellness has become somewhat of a luxury category in many ways and is viewed as more aspirational than ever before. As a result, there's a great deal of conspicuous consumption in this category, and consumers are often driven to purchase by the social currency afforded to them by innovative, upscale, and design-conscious wellness goods.
Workshop Question - How "shareable" is the product or service you currently provide? What would you need to change in order to boost consumers' willingness to showcase your offering online?
Trend Themes
1. Social Media-centric Wellness Products - The wellness industry is leveraging social media to market more carefully designed wellness products to aspirational audiences, creating a focus on aesthetics and conspicuous consumption.
2. Subscription Boxes for Targeted Demographics - Subscription boxes are increasingly being created around curated products that appeal to specific demographics, such as self-care enthusiasts and Sunday Riley customers.
3. Combining CBD and THC for Wellness Products - The combination of both CBD and THC in wellness products has become more mainstream, moving beyond alternative medicine and into luxury cannabis items that provide increased therapeutic benefits.
Industry Implications
1. Wellness - The wellness industry is rapidly evolving with social media-driven marketing and innovation in products and services aimed at the wellness-centered and health-conscious aspiring audience.
2. Subscription Boxes - Subscription boxes are revolutionizing traditional retail by offering a personalized, curated sensory shopping experience that appeals to a specific target market.
3. CBD and Cannabis Products - CBD and THC products are transforming the cannabis industry by appealing to consumers as a luxury item with purported therapeutic and wellness benefits.
