Category
Lifestyle
Assisted Choices
Trend cluster
Category
Shareworthy
Wellness
Wellness products put a focus on aesthetics for social media impact.
3.8
Trend score
Trend
What is the Shareworthy Wellness trend?
Shareworthy Wellness: Health and wellness as a category is undergoing a rapid transformation, much of which is related to the ways products and services in the space are branded and marketed. Feeding into this shift are meticulously designed wellness products designed to be shared via social media.
Insight
The consumer insight behind the Shareworthy Wellness trend
Wellness has become somewhat of a luxury category in many ways and is viewed as more aspirational than ever before. As a result, there's a great deal of conspicuous consumption in this category, and consumers are often driven to purchase by the social currency afforded to them by innovative, upscale, and design-conscious wellness goods.
Trend themes
Themes within the Shareworthy Wellness trend
Three behaviours holding the trend together01
Social Media-Centric Wellness Products
The wellness industry is leveraging social media to market more carefully designed wellness products to aspirational audiences, creating a focus on aesthetics and conspicuous consumption.
02
Subscription Boxes for Targeted Demographics
Subscription boxes are increasingly being created around curated products that appeal to specific demographics, such as self-care enthusiasts and Sunday Riley customers.
03
Combining CBD and THC for Wellness Products
The combination of both CBD and THC in wellness products has become more mainstream, moving beyond alternative medicine and into luxury cannabis items that provide increased therapeutic benefits.
Industry implications
What the Shareworthy Wellness trend means for industry
Where the trend changes the playbookFor
Wellness
The wellness industry is rapidly evolving with social media-driven marketing and innovation in products and services aimed at the wellness-centered and health-conscious aspiring audience.
For
Subscription Boxes
Subscription boxes are revolutionizing traditional retail by offering a personalized, curated sensory shopping experience that appeals to a specific target market.
For
CBD and Cannabis Products
CBD and THC products are transforming the cannabis industry by appealing to consumers as a luxury item with purported therapeutic and wellness benefits.
Workshop question
How "shareable" is the product or service you currently provide? What would you need to change in order to boost consumers' willingness to showcase your offering online?
Trend signals
Trend signals for Shareworthy Wellness
Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 9%.
Popularity58%
Activity48%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shareworthy Wellness trend
5 featured examples from Sep 6, 2018 to Feb 6, 2020CategoryFashion
Wellness-Focused Bath Products
Sunday Rain is an Experiential Wellbeing Bathing Collection
Disruptive innovation opportunity: Innovate new wellness products that offer unique and immersive self-care experiences to meet the demands of Millennial and Gen Z consumers.
CategoryFashion
Quarterly Beauty Boxes
Sunday Riley's Limited-Edition Subscription Shares Assorted Lifestyle Goods
Disruptive innovation opportunity: Incorporate exclusive limited-edition boxes into subscription models, enhancing customer satisfaction and loyalty.
CategoryMarketing
Balanced Bedtime Supplements
The Kin Euphorics Dream Light Has Botanicals, Adaptogens and More
The Kin Euphorics Dream Light's use of botanicals and nootropics creates an opportunity for the wellness industry to explore new and innovative ways to promote better sleep and re…
CategoryLifestyle
Female-Founded Hybrid CBD Oils
Irisa Sun Oil is a Blended with a 1:15 Ratio of THC to CBD
The increasing acceptance and recognition of CBD and THC in health and wellness opens up disruptive innovation opportunities for companies to develop novel products in this indust…
CategoryLifestyle
Collaborative Rose Kombuchas
Health-Ade and Tone It Up Launched a Pink-Hued 'Bubbly Rose' Kombucha
Beverage companies can explore collaborations with health and fitness communities to create innovative kombucha flavors and capitalize on the growing demand for functional beverag…
