On Cyber Monday this year, Sunday Riley made its first-ever eye-specific product—the Auto Correct eye contour cream—available to online shoppers before its official launch. As a result, the first back rapidly sold out on Sephora.com. Just this week, the product has been made available through the beauty retailer once again.
The eye cream is formulated to brighten, lift and reduce puffiness around the eye area with superpowered ingredients like caffeine, plus plants like Brazilian ginseng root extract to tighten the skin, wrinkle-reducing horse chestnut extract and ultra-hydrating watermelon extract. Lutein, a yellow-colored antioxidant from marigolds, is also included in Auto Correct for its ability to fight off free radicals.
Many brands like Sunday Riley are targeting Millennial consumers with care- and prevention-focused products that appeal to those who are more invested in wellness than anti-aging.