On Cyber Monday this year, Sunday Riley made its first-ever eye-specific product—the Auto Correct eye contour cream—available to online shoppers before its official launch. As a result, the first back rapidly sold out on Sephora.com. Just this week, the product has been made available through the beauty retailer once again.
The eye cream is formulated to brighten, lift and reduce puffiness around the eye area with superpowered ingredients like caffeine, plus plants like Brazilian ginseng root extract to tighten the skin, wrinkle-reducing horse chestnut extract and ultra-hydrating watermelon extract. Lutein, a yellow-colored antioxidant from marigolds, is also included in Auto Correct for its ability to fight off free radicals.
Many brands like Sunday Riley are targeting Millennial consumers with care- and prevention-focused products that appeal to those who are more invested in wellness than anti-aging.
What's Driving This Trend
- Millennial Eye Care
- Developing eye care products tailored specifically for Millennial consumers, focusing on prevention and wellness.
- Superpowered Ingredients
- Utilizing superpowered ingredients such as caffeine, Brazilian ginseng root extract, horse chestnut extract, and watermelon extract to create innovative eye contour creams.
- Anti-aging Alternative
- Offering eye creams that target prevention and wellness instead of solely focusing on anti-aging benefits, capturing the attention of Millennial consumers.
Who This Affects Most
- Beauty and Skincare
- Exploring opportunities to develop eye care products with unique formulations and benefits, catering to the Millennial market.
- Wellness and Preventive Healthcare
- Collaborating with beauty brands to incorporate superpowered ingredients and formulations into eye care products for wellness-conscious consumers.
- Free Radical Defense
- Developing innovative eye care products that focus on combating free radicals and include ingredients like lutein from marigolds.
