Fairport Brewing Co. launched a hybrid kombucha beer by the name of 'Crown Jewel' that combines a Belgian wheat-based brew with a probiotic-rich kombucha fermented tea.
The New England-style BuchaBeer is touted as "the world's healthiest beer," as it is low in calories, carbs and gluten, probiotic-rich and comes in at just 4.1% ABV. The beverage boasts hints of citrus and peach and offers a refreshing new way for consumers to enjoy two popular kinds of drinks together.
As more consumers look to minimize their consumption of alcohol products, brands are responding with the release of better-for-you products that put a health-focused spin on familiar favorites. Over the last few years, consumers have come to realize the important role of probiotics in one's overall health and this unique hybrid beverage offers a novel way for the benefits of kombucha to be introduced to new segments.