Beauty brand Nomad Cosmetics recently expanded its portfolio with the introduction of two new CBD oil-infused eyeshadow palettes that draw inspiration from surf shacks and California beaches. The brand was founded by wife and husband team Felicia and Antti Rintanen who infuse their love of travel and adventure into all their products.
The NOMAD x Encinitas Surf Shack, named after a small surf town and boasting colorful hue of Hang (iced coffee), Chased (pacific coast blue), Charve (rose sunset) and Chill (Mahogany wood). The NOMAD x Malibu Surf Shack is named after the capital of surf culture and features colors that pay homage to the Malibu surfing scene in the 1950s with mellow including Cabana (glistening beach), Hideout (alder wood), Bungalow (seafoam), and Shack (beech wood).
Both palettes are cruelty-free, vegan-friendly, and free from harsh chemicals including parabens, phthalates, and mineral oil.
Image Credit: Nomad Cosmetics
What Makes This Trend Stand Out
- Cbd-infused Eyeshadows
- Opportunity for beauty brands to incorporate CBD oil into their cosmetic products for added skincare benefits.
- Surf-inspired Cosmetics
- Potential for cosmetic brands to create products that capture the essence and aesthetics of surf culture and beach lifestyles.
- Cruelty-free and Vegan-friendly Products
- Emerging demand for cosmetic brands to offer products that are ethically produced and free from animal testing and animal-derived ingredients.
Sectors Adopting This
- Beauty and Cosmetics
- Disruption opportunity for the beauty industry to embrace CBD-infused products and surf-inspired aesthetics.
- Natural Skincare
- Potential for the natural skincare industry to integrate CBD oil into their formulations for enhanced skin benefits.
- Sustainable Fashion
- Opportunity for sustainable fashion brands to collaborate with cosmetics companies and create surf-inspired product lines.
