The new Zoella bath collection that is set to launch exclusively at 'Ulta' next week features all-new packaging.
YouTube star, Zoella, is known for her cute and feminine style. Her newest release stays on-brand with the 'Jelly & Gelato' collection that launches worldwide on July 19th. This food-inspired collection includes products like 'Gelato Bath Frosting,' 'Body Pudding,' 'Bath Wafers' and a 'Shower Shake.'
The food-themed branding is an ingenious move as it suggests luxurious texture and distinctive uses for each of the products. Mentally, a Body Pudding would be smoother and creamier than the average lotion while a Bath Wafer sounds more intriguing than the standard bath fizz. Ultra-feminine colors that decorate each of the packages completes the Zoella bath collection experience.