What is the trend of food-inspired bath products?

The trend of creating bath products inspired by food allows for creative and luxurious textures and scents that differentiate them from traditional bath products.

What is the trend of feminine packaging in beauty?

Using cute and feminine packaging designs for beauty products can be a disruptive innovation opportunity for companies looking to target young female consumers.

What is the trend of brand collaborations with influencers?

Collaborating with influencers to create exclusive product lines can help brands tap into new customer bases and build brand loyalty.

What are the implications for the beauty industry?

Beauty companies can take inspiration from Zoella's bath collection and create their own unique food-inspired bath products to differentiate themselves from competitors.

What are the implications for the influencer marketing industry?

Influencer marketing agencies can promote brand collaborations with influencers to build strong partnerships and boost sales.

What are the implications for the retail industry?

Retailers can capitalize on the trend of feminine packaging in beauty and create in-store experiences showcasing products with cute and trendy designs that will appeal to young female consumers.

Sweets-Inspired Bath Products : Zoella Bath Collection

Sweets-Inspired Bath Products

The Zoella Bath Collection from Ulta Features Feminine Packaging

Mary Van Puymbroeck — July 19, 2017 — Pop Culture

References: bustle & refinery29

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The new Zoella bath collection that is set to launch exclusively at 'Ulta' next week features all-new packaging.

YouTube star, Zoella, is known for her cute and feminine style. Her newest release stays on-brand with the 'Jelly & Gelato' collection that launches worldwide on July 19th. This food-inspired collection includes products like 'Gelato Bath Frosting,' 'Body Pudding,' 'Bath Wafers' and a 'Shower Shake.'

The food-themed branding is an ingenious move as it suggests luxurious texture and distinctive uses for each of the products. Mentally, a Body Pudding would be smoother and creamier than the average lotion while a Bath Wafer sounds more intriguing than the standard bath fizz. Ultra-feminine colors that decorate each of the packages completes the Zoella bath collection experience.

Trend Themes

Food-inspired Bath Products — The trend of creating bath products inspired by food allows for creative and luxurious textures and scents that differentiate them from traditional bath products.
Feminine Packaging in Beauty — Using cute and feminine packaging designs for beauty products can be a disruptive innovation opportunity for companies looking to target young female consumers.
Brand Collaborations with Influencers — Collaborating with influencers to create exclusive product lines can help brands tap into new customer bases and build brand loyalty.

Industry Implications

Beauty — Beauty companies can take inspiration from Zoella's bath collection and create their own unique food-inspired bath products to differentiate themselves from competitors.
Influencer Marketing — Influencer marketing agencies can promote brand collaborations with influencers to build strong partnerships and boost sales.
Retail — Retailers can capitalize on the trend of feminine packaging in beauty and create in-store experiences showcasing products with cute and trendy designs that will appeal to young female consumers.

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