e.l.f. Cosmetics launched a new dessert-inspired makeup and skincare line dubbed Cookies 'N Dreams. The new collection features makeup products such s eyeshadows, lipgloss, and primers. It also includes skincare items like face masks. Inspired by chocolate cookies and ice cream, the limited-edition collection is available at Walmart in the U.S. and through e.l.f. Cosmetics' online store.
Overall, the range includes 13 clean beauty products for affordable pricing. Some additional items in the collection include the Cookie Crumble Lip Exfoliator to help combat dry lips during the dry winter months and the Single Scoop Face Sponge for cleansing. To mark the exciting launch, e.l.f. Cosmetics and Walmart will celebrate by hosting a shippable live stream event via TikTok on February 8th.
Image Credit: e.l.f. Cosmetics
Why This Trend Is Growing
- Dessert-themed Beauty Products
- The trend of creating dessert-themed beauty products offers opportunities for launching limited-edition collections, creating new flavorful formulas and partnering with food brands.
- Clean Beauty
- The trend of clean beauty presents opportunities for launching affordable and safe-to-use cosmetic products with natural ingredients and transparent labeling.
- Livestream Shopping Events
- The trend of livestream shopping events creates opportunities for brands to showcase their new products, create interactive shopping experiences and reach new audiences through social media platforms.
Industries Being Reshaped
- Beauty & Personal Care
- The beauty and personal care industry can innovate by introducing new dessert-inspired makeup and skincare products, focusing on clean beauty and engaging customers via social media.
- Food & Beverage
- The food and beverage industry can collaborate with beauty brands to co-create dessert-themed cosmetic lines, leverage their flavors and packaging designs, and reach new customer segments through cross-promotions.
- E-commerce
- The e-commerce industry can benefit from the trend of livestream shopping events by providing innovative platforms and tools for brands to showcase their products and engage with customers in real-time.
