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Collaborative Rose Kombuchas

Health-Ade and Tone It Up Launched a Pink-Hued 'Bubbly Rose' Kombucha

— September 6, 2018 — Lifestyle
In collaboration with fitness and lifestyle community Tone It Up, Health-Ade launched a co-branded Bubbly Rose kombucha with a delicious pink tint. The fruity, tart superfood kombucha is indeed made with pink rose petals, alongside other intriguing flavors from the hawthorn berry and mangosteen.

The unique beverage is called out as a "bubbly probiotic tea," which will appeal to members of the health and fitness community who are looking to support good gut health. The beverage also has the potential to serve as a nourishing alternative to rosé and other pink-hued beverages that are extremely popular at the moment, especially among Millennial consumers.

The nourishing collaborative kombucha is certified vegan, organic, gluten-free and raw, as well as Non-GMO Project verified.
Trend Themes
1. Collaborative Kombucha - Collaborations between beverage brands and health and fitness communities are creating unique kombucha flavors with wellness benefits.
2. Pink-hued Beverages - The popularity of pink-colored drinks is driving the creation of alternative options that offer nutritional value and appeal to health-conscious consumers.
3. Good Gut Health - Kombucha is positioned as a probiotic tea that supports gut health, catering to the growing demand for digestive wellness products.
Industry Implications
1. Beverage Industry - Beverage companies can explore collaborations with health and fitness communities to create innovative kombucha flavors and capitalize on the growing demand for functional beverages.
2. Health and Wellness Industry - The health and wellness industry can benefit from the pink-hued beverage trend by offering products that provide nutritional benefits and promote gut health.
3. Alternative Alcohol Industry - The popularity of pink-hued beverages presents an opportunity for companies in the alternative alcohol industry to create non-alcoholic options that appeal to health-conscious consumers.
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