Banked Education

Brands educate finance-illiterate consumers with simple services

Implications - Brands help consumers become more financially conscious and confident, by creating educational platforms around the subject. Targeting young consumers (Millennial and Gen Z) who have student debt, loans and a lack of knowledge, brands aim to ease the transition into adulthood with simple educational services. When brands provide this sort of non-traditional assistance, it often acts as a gateway for long-term relationships and solidifies the consumer’s trust.

Workshop Question - What is one way that you can increase your consumers' trust using a similar gateway approach?
SCORE 4.1
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21,030 Total Clicks
Aug 17 - Sep 18
This Year and Untested
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Featured Examples
Millennial Finance Education Resources - 'Stackin' Helps Younger Demographics Understand Banking
SCORE 4.4
Average 539 Clicks Pub: Oct 25, 17
Millennial Finance Education Resources
'Stackin' Helps Younger Demographics Understand Banking
‘Stackin’ is a Millennial-focused company that aims to help the demographic garner a better understanding of how to properly deal with their personal finances—something that... [More]
Millennial Financial Advice Websites - LearnVest Re-Branded to Offer Financial Advice to Millennials
SCORE 4.5
This Year and Average 186 Clicks Pub: Sep 12, 18
Millennial Financial Advice Websites
LearnVest Re-Branded to Offer Financial Advice to Millennials
Originally launched as a financial budgeting website, LearnVest has finally come out of hibernation and has rebranded itself as a “free financial education” website. This relaunch... [More]
Online Financial Education Courses - Community Spirit Bank Educates Students Through Money$mart
SCORE 4
This Year and Mild 204 Clicks Pub: Sep 11, 18
Online Financial Education Courses
Community Spirit Bank Educates Students Through Money$mart
The Community Spirit Bank, in partnership with award-winning EverFi Financial Literacy Program, is delivering online financial education courses to nine area schools in the United States. Dubbed &#... [More]
Budgeting Student Wearables - The POSB Smart Buddy Programme Introduces Money Management to Kids
SCORE 3.2
Mild 210 Clicks Pub: Aug 17, 17
Budgeting Student Wearables
The POSB Smart Buddy Programme Introduces Money Management to Kids
Singapore’s POSB bank recently launched the POSB Smart Buddy programme, which equipped 6,000 primary school students with smartwatches. These all-in-one school wearables help kids how to spend... [More]
Simplified College Payments - ACI and N2N are Making Student Bill Payments Easier
SCORE 2.3
This Year and Untested 58 Clicks Pub: Sep 12, 18
Simplified College Payments
ACI and N2N are Making Student Bill Payments Easier
A recent partnership between ACI Worldwide, a global provider or real-time electronic payment and banking solutions, and N2N, a platform provider for higher education systems integration, aims to... [More]
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