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The 'Bank of East Asia' App Connects Money with Day-to-Day Needs

 - May 2, 2018
References: hkbea & marketing-interactive
There's no question that banking apps are a dime a dozen these days, but the fact of the matter is that most of these smartphone apps are designed to help you simply keep control over your financial future, rather than actually utilize your banking services to enjoy your life.

This is where the brand new Bank of East Asia banking app truly excels. This app features a unique plugin, dubbed 'iPlanner,' that helps bank customers in Hong Kong connect financial transactions to their day-to-day lives. For example, the feature allows users to view their expenditure in a graph format, create itemized lists, utilize their bank account to book taxis or hotels and much more.

By making the banking app an easy-to-use and all-encompassing lifestyle assistant, the Bank of East Asia is looking to boost engagement with customers and empower them to maximize how they take advantage of bank services.